Anaplan. As the engine behind back-office system connectivity, you might not recognize our name, but our customers rank among the who’s who in the Fortune 50. Coca-Cola, LinkedIn, Adobe, and Bayer are just a few of the 2,000+ companies that rely on our best-in-class platform and its native AI capabilities to see, plan, and lead their businesses. By dynamically connecting financial, strategic, and operational plans in real-time, companies trust Anaplan to give them the power to anticipate change, address complexity, deliver operational insights, increase profits, and stay ahead of their competition.

 

What unites Anaplanners across teams and geographies is our commitment to our customers’ success and our collective motivation to achieve ambitious goals. We champion diversity of thought and ideas, and we behave like leaders irrespective of title. When you work for us, you’ll be part of a winning culture that’s dedicated to creating opportunities for our customers, partners, and employees. We hope you’ll join us. Let’s create something incredible together!

Does attracting new customers and prospects and keeping them engaged throughout the buyer’s journey make your day? Do you pride yourself on knowing the latest approaches to drive demand? Do you strive to understand the “why” behind every campaign success or failure? Do you get excited when teaming with, and advocating for, Sales? Like what you hear? You may be a good fit for the Field Marketing Manager.

Reporting to Director of Field Marketing, EMEA as a Field Marketing Manager, you are responsible for the achievement of the full range of demand and awareness generation targets within your Region. Working very closely with the Sales, Presales and Professional Services functions, you will drive the development, execution, measurement and reporting of successful Marketing programs that support business goals. To this end, you will be accountable for the effective allocation of Marketing budget, the alignment of Marketing activity to Sales priorities, and the detailed reporting of results to Sales and Marketing management. You will collaborate with all global Marketing functions to define campaign requirements, develop programs and localise them for regional relevance and impact. You team with our Sales organisations to optimise field readiness, alignment and follow-through. You also collaborate with web marketing, online marketing, PR, events, marketing operations and agency teams to ensure an integrated, multi-channel approach to demand generation campaigns.

The ideal candidate is a smart, resourceful and resilient self-starter who thrives in a fast-paced environment where initiative and innovation are required. You should be a doer and not a delegator. Your role is to think big, to design integrated marketing programs, to enable the field sales to increase their pipeline. Achieving this will require cross collaboration with product marketing, revenue marketing, and sales to develop compelling activities for our customers and prospects. The programs you develop will engage our future customers in conversations about our solutions that solve real business problems. Your positive outlook and problem-solving skills will help you stay focused and adaptable. Your attention to detail, collaboration skills and “buck-stops-here” attitude will be critical to your success in this role.

 Responsibilities:

  • Develop the regional/local field marketing plans to supports sales objectives growing existing and acquiring new customers in specific territories.
  • Research, recommend and execute targeted regional/local marketing plans that include but are not limited to field events, partner activities, assisting with industry events/tradeshows, establishing local relationships with related associations or communities, executive roundtables, etc.
  • Ensure alignment with corporate digital/demand generation programs (e.g., webinars, direct email, advertising) and if necessary, localise to extend reach or impact.
  • Work closely with account teams to craft account-level marketing plans for top strategic accounts
  • Understand complex buying/selling processes involving multiple decision-makers for software and services purchases. Provide support through sales tools, training and market expertise to the sales force to ensure their ability to consultatively sell solutions.
  • Act as representative of the regional Marketing team to all other in-region functions, and in particular work closely with Sales, Presales and Customer Success leadership to agree and execute brand and demand generation strategies specific to the needs of the region.
  • Work cross-functionally to oversee the timely execution of the field-marketing plan.
  • Track and measure demand-to-close metrics across field marketing programs, optimising resources against regional objectives

 

Required Skills and experience:

  • 10+ years of experience in high technology B2B enterprise software field marketing required; SaaS/on-demand software experience highly desired.
  • 5+ years experience in working directly, on a peer-to-peer level, with senior Sales, Presales and Customer Success leadership – developing strong working relationships and earning the role of ‘trusted advisor’ in the areas of brand development and demand generation
  • Segment marketing, demand creation and campaign execution experience, including event experience.
  • Experience defining acquisition account-based goals and objectives in conjunction with Sales. Must be comfortable providing data and insights on acquisition accounts as well as contacts within these accounts.
  • Experience of 1:1 Account Based Marketing techniques and demonstrable ability to work with cross-functional commercial teams to develop ABM programmes for key accounts
  • Must have proven ability to think “big picture”; and use both traditional and modern marketing tactics to design effective programs.
  • CRM (Salesforce.com) and Marketing Automation (Marketo) experience strongly preferred.
  • Strong organisational, project management, and multi-tasking skills required.
  • Ability to work collaboratively to create a results-driven, team-oriented environment.
  • Strong analytical skills to determine ROI of marketing programs.
  • Bachelor’s degree in Communications, Marketing, Business, or a technical field. (MBA degree is a plus)
  • Fluent English and Business Level German is required for this role. 

Our Commitment to Diversity and Inclusion

Build your job in a place that thrives on diversity, inclusion, and belonging. We believe in maintaining a hiring and working experience in which all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your true self to work every day!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.

Fraud Recruitment Disclaimer:

It has come to our attention that fraudulent and fictitious job opportunities are being circulated on the Internet. Prospective candidates are being contacted by certain individuals, mainly through telephone calls, emails and correspondences, claiming they are representatives of Anaplan. The main purpose of these correspondences and announcement is to obtain privileged information from individuals. 


Anaplan does not:

  1. Extend offers to candidates without an extensive interview process with a member of our recruitment team and a hiring manager via video or in person. 
  2. Send job offers via email. All offers are first extended verbally by a member of our internal recruitment team whenever possible, and then followed up via written communication.


All emails from Anaplan would come from an @anaplan.com email address. Should you have any doubts about the authenticity of an email, letter or telephone communication purportedly from, for, or on behalf of Anaplan, please send an email to humanresources@anaplan.com before taking any further action in relation to the correspondence. 

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