Here at Anaplan, we have reinvented how companies see, plan, and run their businesses. Our platform allows our customers to uncover new insights, connect their strategy to their plans, and work in ways they had not previously thought possible. We’re growing fast, constantly innovating, and couldn’t be prouder to help our customers move forward with confidence in a sophisticated and changing world.

We are looking for forward-thinking people who put customer experience at the forefront of every decision. Individuals who thrive on challenges and are ready to grasp the opportunity of a lifetime. Because we fundamentally believe every colleague brings outstanding value to our whole. We are a workplace where each person feels seen, heard, and valued, and can contribute their unique talent to our collective effort. We believe that for ourselves and for our customers.

At Anaplan, we are looking for a highly motivated, results-driven, digitally savvy Marketing Manager to join our Japan Field Marketing team. This role reports into the Senior Director of Field Marketing, APAC with a dotted line into our VP, Global Revenue Marketing. It is responsible for driving marketing programs and paid media across Japan in collaboration with our global web, campaign and paid media teams, and locally in alignment with our Go To Market GTM team. You will help plan, localize and execute marketing campaigns and programs and work cross-team and cross-functionally to ensure visibility and communication to the Japan team.

If you want to help drive pipeline, accelerate growth, and build a world class digital marketing program, that is closely aligned to our sales needs, whilst working with a local, regional and global team, this role is for you. You must be ready to roll-up your sleeves on execution, lean into analytics and be a team player and builder.

What You’ll Be Doing:

  • Plan, execute and measure digital marketing programs that position Anaplan as the leader in planning by driving awareness, pipeline and revenue in our target accounts.
  • You will be working closely with the Global Revenue Marketing team and our global agency, collaborating in a global framework and with your peers across the world.
  • This may include website localization (including the transition to our new AEM platform) and marketing programs that would incorporate tactics like webinars/virtual events, social marketing, SEO/SEM, syndication, email and email nurture.
  • Managing translation, translation and local requirements related to campaigns
  • Work cross-functionally to execute and manage activities, including program management, budgeting, content development, translation, scheduling and agency management.
  • Manage multiple projects and programs simultaneously, under the direction of the Senior Director of Field Marketing, ensuring clear and proactive communication, to meet deadlines and stay within budget.
  • Manage lead acquisition, processing, nurturing and follow-up to ensure that leads from volume marketing activities are properly managed.
  • Bring your deep understanding of the Japanese market, culture and competitive landscape to drive proactive recommendations and feedback to agencies and global teams.
  • This role will work closely with the Japan Field Marketing Manager aligned to strategic events, regional partners and account marketing. It may include assistance on major marketing projects in Japan led by that person, and they may also assist you.
  • Other as directed

 Technologies You’ll Work With:


  • Marketo
  • Salesforce
  • Workfront
  • Anaplan
  • Workday including Scout
  • Zoom
  • Splash


  • AEM
  • Adobe Analytics
  • Demand Base
  • PathFactory
  • Drift

 What Experience You’ll Need:

  • Fluent written and spoken, business level, English and Japanese
  • 5+ years of marketing experience in B2B / SaaS technology markets in a global company with a focus on digital programs
  • Deep understanding on the principles of paid and organic search to guide our global agency on local requirements.
  • Experience in account targeting digital strategies including demand base and content syndication
  • Experience working in a global AEM web environment, including Japanese localization and transcreation of global website, keeping in mind natural search optimization
  • Ability to localize global campaigns, including translation of assets, for Japanese market and audience. Provide strategic insight to local market needs during global campaign creation
  • 3+ years experience running paid and organic social marketing
  • The ability to execute email, events, webinar, nurture and syndication programs from start to finish
  • Strong project management skills, creative thinking and analytical ability
  • Excels at cross-group collaboration, locally, regionally and globally.
  • Comfortable with accountability for clear, quantified performance targets
  • Motivated self-starter who thrives on working in complex and challenging environments of a rapidly evolving business
  • Ability to manage multiple priorities in fast-paced environment, work collaboratively with cross-functional teams, and ensure high quality deliverables with high attention to detail.
  • Strong team-player and self-starter who can initiate and drive activities to successful conclusion while maintaining strong cross-functional working relationships, internally and externally
  • Independence and initiative in high profile situations with strong project management, interpersonal and time management skills.
  • Experience in advocacy for Japan in a global company, understanding the impact and need of localisation requirements, balanced with global priorities.
  • Willingness to work flexible hours to facilitate global meetings, within a normal working week.

Our Commitment to Diversity and Inclusion

Build your job in a place that thrives on diversity, inclusion, and belonging. We believe in maintaining a hiring and working experience in which all people are respected and valued, regardless of gender identity or expression, sexual orientation, religion, ethnicity, age, neurodiversity, disability status, citizenship, or any other aspect which makes people unique. We hire you for who you are, and we want you to bring your true self to work every day!

We will ensure that individuals with disabilities are provided reasonable accommodation to participate in the job application or interview process, perform essential job functions, and receive equitable benefits and all privileges of employment. Please contact us to request accommodation.


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