Sr. Digital Copywriter
At Anaplan, we are building a full-stack content marketing function that touches every stage of the prospect journey across content types and channels: Our long-form writers create engaging eBooks and influential white papers. Our video producers make attractive assets for distribution and promotion. Our blog writer delights our audience by keeping them up-to-date on what’s new in the planning sphere.
We are now looking to expand our team by hiring a SR. DIGITAL COPYWRITER who would help us grow our impact on additional content types and channels, including landing pages, emails, paid search, and display ads.
**Please be sure to include a link to any relevant portfolio work to be reviewed along with your application.
•Help us drive engagement, conversion, and ultimately lead generation and revenue by writing and editing compelling copy for landing pages, digital ads, and email campaigns
•Work with the demand gen, solutions, and product marketing teams on integrated campaigns and growth initiatives•Create compelling subject lines that drive higher CTRs.
•Monitor the effectiveness of the copy and adjusting it to optimize results•Take complex technology features and turn them into jargon-free, persuasive copy.
•Gain a deep understanding of our primary buyer personas and how and why they move through the buying journey
•Maintain working knowledge of our core products and their use cases to create relevant, compelling copy.
- A Bachelor's degree plus 8 years of relevant Content Marketing experience
- At least 3 years of experience in digital copywriting for SaaS products
- Have experience writing for end-to-end marketing campaigns with particular emphasis on email and landing pages
- Have experience distilling complex or technical topics into easy-to-understand language•Are passionate about concise, jargon-free copy
- Are as excited about producing excellent copy as establishing scalable processes for developing the copy •Are a self-starter who can collaborate and communicate proactively •Take creative but structured approaches to the copywriting process
- •Knowledge of SEO best practices and techniques•Data-driven and experimentation-led
- A portfolio that showcases landing pages, emails, and digital ad copy for SaaS products.
- **Please be sure to include a link to any relevant portfolio work to be reviewed along with your application.
We’re building a truly unique technology. From our calculation engine and in-memory data store to apps and predictive analytics; amazing technology is being developed every day.
We’re addressing a $100B/year problem that all global businesses face. Our mission is to break the traditional business planning mold, currently performed through spreadsheets or legacy systems. Anaplan’s Connected Planning platform is enabling customers to improve decision-making by turning response time into real time.
With 1000+ customers and 175+ partners globally, Anaplan’s platform is solving some of the most complex challenges in business. CEOs, analysts, and the press agree—Anaplan is changing the way the world does business.