Director, Demand Generation

Location: Remote, US

 

 

Be at the center of AI

With more than 45 million users, Anaconda is the most popular operating system for AI providing access to the foundational open-source Python packages used in modern AI, data science, and machine learning through a seamless platform. We pioneered the use of Python for data science, championed its vibrant community, and continue to steward open-source projects that make tomorrow’s innovations possible. Our enterprise-grade solutions enable corporate, research, and academic institutions around the world to harness the power of open source for competitive advantage, groundbreaking research, and a better world. To learn more visit https://www.anaconda.com.

Here is why people love most about working here: We’re not just a company, we’re part of a movement. Our dedicated employees and user community are democratizing data science and creating and promoting open-source technologies for a better world, and our commercial offerings make it possible for enterprise users to leverage the most innovative output from open source in a secure, governed way.



Summary

Anaconda is seeking a talented Director, Demand Generation to join our rapidly-growing company. This is an excellent opportunity for you to leverage your experience and skills and apply it to the world of data science and machine learning. As the Director, Demand Generation 

you will have a proven track record in creating and optimizing multi-channel campaigns, utilizing data-driven insights to enhance lead generation. You will play a pivotal role in achieving business targets through innovative demand generation initiatives and collaboration across Sales, Content Marketing, Digital, and Product Marketing Management.

 

What You’ll Do

  • Create demand generation strategy for B2B and B2C that includes ABM, paid media, and  in-person and online events that drive high-quality marketing qualified leads (MQLs) and online purchases
  • Identify, execute, and report on integrated marketing campaigns that support product launches, enterprise sales, cross-selling and upselling current customers, and licensing renewal programs. 
  • Create Channel Sales program that expands awareness about Anaconda with Channel Partner and support co-marketing events. 
  • Manage all aspects of the events from identifying industry events to attend, booth management, speaker and sponsorship opportunities, pre and post-show communications, internal attendees, budget, and KPIs. 
  • Work with Web, Content Marketing, and Marketing Operations to execute campaign strategies by creating and optimizing high-quality content, landing pages, emails, and targeted advertising campaigns.
  • Establish KPIs and metrics for demand-generation initiatives
  • Partner with Marketing Operations and Analytics teams to deliver and improve digital data, analytics, and technology capabilities.
  • Regularly report on Demand Gen roadmap, outcomes, and insights to stakeholders across the organization through MBRs, QBRs, and other forums.

 

What You Need:

  • Minimum of 7 years experience of demand generation experience in PLG and SaaS
  • Ability to work in a fast-paced environment
  • Proven ability to prioritize work to ensure the achievement of business objectives
  • Extensive experience building strategy, media execution
  • Proven ability to plan in-person and virtual events 
  • Experience utilizing account identification tools like Demandbase
  • Proven ability to work with Sales teams to generate account lists, training, and gather feedback
  • Ability to establish and improve processes to be able to scale faster and more efficiently
  • Team attitude: “I am not done until WE are done”
  • Embody our core values:  
    • Great People
    • Great Product
    • Great Performance
  • Care deeply about fostering an environment where people of all backgrounds and experiences can flourish 

 

What Will Make You Stand Out:

  • Experience working in a fast-paced startup environment
  • Experience in demand programs at an open-source or data science-oriented company, both B2C and B2B

 

Why You’ll Like Working Here:

  • Unique opportunity to translate strong open-source adoption and user enthusiasm into commercial product growth
  • A dynamic company that rewards high-performers
  • On the cutting edge of enterprise application of data science, machine learning, and AI
  • Collaborative team environment that values multiple perspectives and clear thinking
  • Employees-first culture
  • Flexible working hours
  • Medical*, Dental*, Vision*, HSA*, Life* and 401K*
  • Paid parental leave - both parents
  • Pre-IPO stock options
  • Open vacation policy* 
  • Quarterly Snake Days (bonus days off company-wide)
  • 100% remote as we are a remote-first company

 

*FTE employees based on your region 

An Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, or protected veteran status and will not be discriminated against on the basis of disability.

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