Company Description

Amwell is a leading telehealth platform in the United States and globally, connecting and enabling providers, insurers, patients, and innovators to deliver greater access to more affordable, higher quality care. Amwell believes that digital care delivery will transform healthcare. We offer a single, comprehensive platform to support all telehealth needs from urgent to acute and post-acute care, as well as chronic care management and healthy living. With over a decade of experience, Amwell powers telehealth solutions for over 150 health systems comprised of 2,000 hospitals and 55 health plan partners with over 36,000 employers, covering over 80 million lives.

Brief Overview

The Head of Integrated Marketing will report directly into the Chief Marketing Officer and serve as an accomplished marketing expert to partner with product marketing, sales, and business leadership to conceptualize and implement an integrated market engagement and demand generation strategy that will drive growth through client acquisition and expansion, build market awareness, and engage key audiences.  

This accomplished leader will oversee a team tasked with the development of B2B integrated marketing campaigns, product-specific growth initiatives, event execution, highly effective web presence, best-practice digital operations, and results analysis and optimization.

This position requires the ability to partner closely with peers in the Amwell Marketing Leadership Team to conceptualize, strategize, plan and implement proven fundamental brand, product marketing, social/digital, and content marketing strategies and seek ways to innovate with new ideas. It is essential that the successful candidate be able to quickly establish rapport, credibility, trust, and respect with peers, subordinates, business partners, and management at all levels across the organization.

Core Responsibilities

  • Develop marketing engagement plans that create new sales opportunities while building brand equity among target personas.
  • Develop and lead the execution of account-based and integrated marketing programs to target audiences in alignment product marketing strategic focus.
  • Continuously monitor competitive branding, positioning, communication, and messaging trends
  • Ensure a best-practice digital operations infrastructure to support both demand generation and account-based marketing execution
  • Understand positioning, key differentiators and key drivers of client behavior and influencer decision points across product portfolio
  • Manage campaign objectives, goals and budget. Accountable for driving to target outcomes within trade media budgets
  • Work with product marketing and brand to shape campaign themes.
  • Manage all marketing channels including digital media, social, web, email and events
  • Develop the Amwell event strategy to ensure positive return on investment and objectives
  • Participate in annual and ongoing business planning process design.
  • Build internal relationships to facilitate cross-functional collaboration
  • Oversee program performance and proactively modify or recommend prospect marketing outreach strategies accordingly. Report out performance to broader team and key stakeholders, including progress toward KPIs.
  • Effectively manage timelines, budgets and negotiate competing priorities.
  • Manage media vendor relationships – including building media buy calendars.
  • Work in partnership with product marketing and growth teams to align marketing priorities to business goals and go-to-market strategy
  • Manage, track and report campaign results and business impact; optimize programs and spend to maximize ROI.
  • Ensure company materials adhere to Amwellbrand identity, marketing guidelines and trademark requirements to ensure a cohesive, unified message
  • Understand regional and international differences and ensure messaging resonates with clients in each region and globally.
  • Oversee the Demand Generation team and bring strategic thought leadership to targeted marketing programs and materials to increase revenue. 

Qualifications

  • 10+ years progressive marketing experience including specialized experience in Integrated Marketing (Demand Generation or Solutions Management) & B2B Marketing experience
  • Proven experience with account-based marketing execution 
  • 4+ years Health industry experience 
  • 3-5 years leading and managing high performing teams
  • Experience targeting C-suite with Payers and/or Providers
  • Experience developing and managing complex marketing campaigns.
  • Experience with marketing automation, campaign tracking and metrics management
  • Comfortable with influencing and providing strategic guidance to stakeholders at all levels within the organization.
  • Experience with all marketing mediums and disciplines from direct mail, email to intranets and social media

Working at Amwell

Amwell is changing how care is delivered through online and mobile technology. We strive to make the hard work of healthcare look easy. In order to make this a reality, we look for people with a fast-paced, mission-driven mentality. We’re a culture that prides itself on quality, efficiency, smarts, initiative, creative thinking, and a strong work ethic. 

Our Core Values include One Team, Customer First, and Deliver Awesome. Customer First and Deliver Awesome are all about our product and services and how we strive to serve. As part of One Team, we operate the Amwell Cares program, which brings needed assistance to our communities, whether that be free healthcare for the underserved or for people affected by natural disasters, support for equality, honoring doctors and nurses, or annual Amwell-matched donations to food banks. Amwell aims to be a force for good for our employees, our clients, and our communities.

Amwell cares deeply about and supports Diversity, Equity and Inclusion. These initiatives are highlighted and reflected within our Three DE&I Pillars - our Workplace, our Workforce and our Community.

Amwell is a "virtual first" workplace, which means you can work from anywhere, coming together physically for ideation, collaboration and client meetings. We enable our employees with the tools, resources and opportunities to do their jobs effectively wherever they are!  

The typical base salary range for this position is $176,000 - $242,000.  The actual salary offer will ultimately depend on multiple factors including, but not limited to, knowledge, skills, relevant education, experience, complexity or specialization of talent, and other objective factors.  In addition to base salary, this role may be eligible for an annual bonus based on a combination of company performance, employee performance and management discretion. Long-term incentive and short-term variable compensation may be offered as part of the compensation package. Some roles may be commission based, in which case the total compensation will be based on a commission and the above range may not be an accurate representation of total compensation.

Further, the above range is subject to change based on market demands and operational needs and does not constitute a promise of a particular wage or a guarantee of employment. Your recruiter can share more during the hiring process about the specific salary range based on the above factors listed.

Additional Benefits

  • Unlimited Personal Time Off (Vacation time)
  • 401K match
  • Competitive healthcare, dental and vision insurance plans
  • Paid Parental Leave (Maternity and Paternity leave)
  • Employee Stock Purchase Program
  • Free access to Amwell’s Telehealth Services, SilverCloud and The Clinic by Cleveland Clinic’s second opinion program
  • Free Subscription to the Calm App
  • Tuition Assistance Program
  • Pet Insurance

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