At Sense Studio we combine design, image-making and storytelling, to create and develop a suite of beauty brands that have had remarkable success and cult-like followings. We are ambitious and passionate about building brands that contribute to the cultural landscape. Our studio is comprised of a closely-knit team of talented creatives who work across all mediums and platforms from graphic design to photography and video.
We are looking for a Senior Art Director who will translate marketing and branding strategies into innovative campaigns that tell the story of a top indie beauty brand. You will partner with the Executive Creative Director and Brand Marketing team and will lead a talented team of Designers, Photographers and Editors to create effective engaging content and design work that will speak to a targeted audience. Opportunity for a visionary creative whose work speaks across mediums including social media. Someone who combines the creative with a highly analytical and organized approach and an audience-first mindset.
Key Responsibilities
- Develop innovative content for a top indie beauty brand that tells the story of a rich multi-layered brand and generates wonder and excitement around its products
- Maintain brand differentiation by staying true to the brand values and strategy, yet staying up to date and infusing the work with beauty, fashion, music, art and other cultural movements. In other words, know who we are but keep it fresh
- Maintain a high level of design and creative excellence as well as a high level of consistency across all brand touchpoints from digital to in-store, to print
- Work closely with Executive Creative Director, Brand Marketing team and Ecomm/ Digital Advertising team to create content that proves to be effective and engaging
- Create content with an understanding of the Marketing funnel. Use data and metrics to inform the creative work and pivot when needed
- Stay on top of consumer and industry insights as well as market intelligence
- Continually monitor effectiveness of campaigns and optimize bringing along all key stakeholders across all levels of the organization
- Develop direct reports: motivate, mentor, assist in goal setting, provide development opportunities and performance feedback
- Lead with positivity. Uphold our culture of teamwork and collaboration
- Deliver work in budget and on time
Desired Qualifications
- Keen aesthetic sensibilities and a talent for building desire around a brand or product through creative content
- Proven experience creating compelling content and storytelling on social media
- Beauty or Fashion experience is strongly preferred
- Experience creating for consumer-facing brands
- Agency experience and experience with building and/or executing strategy a plus
- An understanding of how to target certain audiences, and have an audience-first mindset. Ability to translate consumer research and insights into effective creative strategies and designs
- A robust knowledge of brand systems, typography, layout, history and movements in design and art
- A rich cultural library both current and historical from which to draw inspiration and to teach and inspire a young team of Creatives
- Must genuinely enjoy working with others and collaborating
- Experience in building, leading and motivating a team to create their best work by nurturing, inspiring and challenging
The Icing on the Cake
Fitness and Wellness program with ClassPass Corporate and weekly wellness hour
Medical, vision, and dental plans to keep you feeling your best
Vacation time and sick days to refresh and relax
When at the office, free snacks, coffee and drinks, including a yummy breakfast selection to get your day started
A generous product allowance and employee discount to keep your hair happy and smelling great
Commuter Pre-Tax Benefit Program