Company Description

American Well, a leading telehealth platform in the US, is seeking a highly motivated and professional individual with expertise in Marketing. At American Well, we believe digital care delivery will transform healthcare. Our mission is to connect and enable providers, insurers, patients, and innovators to deliver greater access to more affordable, higher quality care. We do this by partnering with our clients to deliver video visits over mobile and web. We have doctors, therapists, and specialists on staff to help people get care when and where they need it most.

Brief Overview:

The Senior Marketing Manager will play a critical role in the Marketing department. Specifically, the Senior Marketing Manager will be responsible for working with our pharmaceutical partners to develop a marketing strategy and support them through user acquisition and retention for their telehealth platform. You’ll be managing large, sometimes multi-million-dollar, marketing programs for partners that include innovative pharmaceutical companies and big tech companies like Samsung and Philips, with an ever-broadening variety of partners.

You'll be responsible for driving utilization for partner telehealth programs, retaining and upselling these partners as marketing clients. You will have ample opportunity to tangibly impact the growth of American Well’s marketing business.

Job Description

  • Effectively partner with our strategic pharmaceutical clients, gaining the trust of the most senior client representatives at large, household-name companies
  • Develop a consistent track record of client upsells
  • Own results for partner marketing programs
  • Work with the account owner to define, report on, and optimize key metrics
  • Oversee the execution of marketing programs by client, in partnership with channel leads
  • Define processes that streamline internal workflows and drive scalable growth
  • Some travel required, 10-15% 

Qualifications

  • Bachelor’s degree
  • MBA or equivalent preferred
  • 4+ years of experience in marketing or product management at a direct to consumer brand or agency
  • Experience with pharmaceutical marketing, including provider outreach and clinical trial recruitment preferred
  • Comfort and desire to work with clients, often at the most senior level
  • Strong presentation, PowerPoint, and Excel skills
  • Experience with a variety of marketing channels including paid digital, SEO, messaging, and content marketing
  • Outstanding interpersonal and communication skills, and a “how can we get this done” attitude
  • Polish – the ability to conduct yourself with the most senior levels at our partner companies
  • Scrappy, resilient
  • Think deeply, but also act quickly
  • Curious – no fear of asking question and willing to admit that you don’t know the answer
  • We’re in an industry that is constantly evolving – comfort with ambiguity is very important
  • Low ego, a team player
  • Ability to juggle multiple ongoing projects while maintaining a keen attention to detail
  • Cross-functional team player – internally and externally 

Additional information

Your Team:

Should you join American Well and the Marketing team, you can expect:

The marketing team is a collaborative, data-driven and creative team comprised of; corporate communications, corporate marketing, client marketing, and consumer marketing. Because American Well is the leader in a fast-growing industry, we have the dual opportunity and challenge of building our brand while we simultaneously educate and excite people about telemedicine. We are the company’s – and our clients – go-to marketing agency. We’re responsible for company branding and promotion, customer utilization and success, prospect and product marketing, as well as supporting client retention and business development through outreach, strategy, content, and events.

Working at American Well

American Well is changing how care is delivered through online and mobile technology. We strive to make the hard work of healthcare look easy. In order to make this a reality, we look for people with a fast-paced, mission-driven mentality. We’re a go-getter culture that prides itself on quality, efficiency, smarts, initiative, creative thinking, and a strong work ethic. Our corporate headquarters are located in downtown Boston at 75 State Street –in the heart of the city. In addition to the opportunity to build the future of healthcare technology and a great location, we offer:

  • Unlimited Personal Time Off (Vacation time)
  • 401K match
  • Competitive healthcare, dental and vision insurance plans
  • Free gym access – on-site
  • Prime office space with views overlooking all of Boston
  • Complimentary snacks and drinks

Apply for this Job

* Required
File   X
File   X
When autocomplete results are available use up and down arrows to review
+ Add Another Education


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at American Well are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.