Alto is a destination for innovative, intellectually curious, and forward thinking people - we are disrupting the rideshare industry with a revolutionary, elevated experience and sustainable business model! In order to achieve this, Alto hires W-2 employee drivers, maintains a branded fleet of vehicles, and is transitioning to an all-electric fleet in 2023. The company is rapidly growing, having raised a $45M Series-B in 2021 and is accelerating towards a nationwide expansion; today Alto operates in Los Angeles, Dallas, Washington D.C., Miami, San Francisco, and Houston.

Alto is seeking a passionate, self-starting Marketing Manager to help lead and execute the company’s expansion into San Francisco. This is a critical hire who will be the go-to expert for all things SF within the Alto marketing team while developing and executing against multichannel strategies to drive awareness, trial, and retention among Silicon Valley residents seeking a better rideshare experience.

Included in this scope is the planning and execution of local marketing efforts, including partnerships, local events activations, and field marketing.  They will be tasked with building a strong presence for Alto among the events, institutions, and organizations that have strong affiliations with Alto’s target customers, working closely with the Alto corporate office to optimize messaging and activations to the SF market and the specific events/partnerships associated with each activation. They will be a full partner in the development of Local Marketing Plans from a strategic perspective and will be accountable for market-level customer acquisition and trip goals. They will be required to generate creative ideas to achieve and execute the goals defined in these plans. 

Job Responsibilities:

  • Plan and execute all local partnerships and events to achieve specific market-level growth targets
  • Work closely with the corporate team to develop local marketing strategy with the objectives of driving awareness, trial, and retention among core consumer targets.
  • Create and manage key partnerships with local businesses and organizations (charitable, social, and educational) in alignment with Alto’s goals and objectives.
  • Guide day-to-day development and execution of marketing activities and events in the SF market based on approved plans and direction from their Manager.
  • Produce a local marketing calendar that includes local activations & partnerships. 
  • Collaborate with the marketing team to develop metrics to measure the success of all initiatives to increase effectiveness and drive scale of the programs.
  • Strategize, order and deliver promotional items to support partnerships & events.
  • Manage local marketing budget including, but not limited to local partnerships, sponsorships, brand ambassador labor, donations. 
  • Act as the “eyes and ears” of Alto in the SF market, maintaining awareness of and communicating updates related to local market context; competitive activity; and other updates with potential or actualized impacts to Alto’s business.

Qualifications:

  • BA/BS required. Advertising, Marketing, Communications, Business or related degree preferred. 
  • 2-3  years of marketing experience preferred.
  • Excellent interpersonal and communication skills, both written and oral.
  • Strong creative instincts.
  • Organized and able to work on multiple projects/tasks simultaneously.
  • Detail oriented, strong problem solving skills and a team player.
  • Basic Excel and budget management capabilities
  • Deep familiarity with the SF market
  • Valid Drivers License Required

What you'll get:

  • Competitive base salary + equity in a rapidly growing company
  • Health/dental/vision insurance and 401k with employer matching
  • Hybrid remote/onsite flexibility
  • Unlimited PTO
  • Generous credit to ride Alto

Apply for this Job

* Required

  
When autocomplete results are available use up and down arrows to review
+ Add Another Education


Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Alto Experience’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.