Product Marketing Manager

About the Role: 

Product Marketing Manager will work closely with the Director of Product Marketing of the cloud business unit to develop positioning, “go-to-market” strategy, and sales tools for our Altium 365 electronics development platform and corresponding applications and integrations. This is a very cross-functional role that will work closely with product, marketing, sales, customer success, and other corporate resources with the primary goal of helping marketing and the sales team drive leads and sales with our existing customer base and new users. This is a new position driven by our rapid growth and you will be joining a team of product marketers living in Europe and the United States.

A Day in The Life of Our Product Marketing Manager:

This role will initially focus on our new Altium 365 Requirements Manager application and our recently acquired Valispace systems engineering and requirements solution. Over time, you might take on additional applications and integrations on the Altium 365 platform.

• Develop clear and compelling messaging and positioning that conveys our differentiated value to our various customers across the electronics development process;
• Understand our customers and the reasons they buy, and use the insights to build buyer personas that sales and marketing can leverage to do their jobs more effectively;
• Plan, coordinate, and launch several Altium 365 apps and/or integrations each year;
• Partner cross-functionally to drive and support initiatives that build market leadership, market awareness, pipeline, and revenue;
• Work with our sales team to ensure they can effectively tell our product stories in a way that resonates with prospects;
• Create product content such as sales presentations, one-pagers, demonstrations, and website copy;
• Help the content team write blog posts, white papers, and other technical content;
• Develop and deliver content for webinars and events to communicate our product value;
• Work closely with the Demand Generation team on marketing campaigns to drive pipeline and retention for your products;
• Communicate customer feedback and market trends to product management to inform product enhancements and roadmap direction;
• Research the competition to continually refine our messaging and positioning, influence product direction, and enable sales to win;
• Celebrate our customers by contributing to case studies, stories, and testimonials, leveraging our products to build credibility in the market.

Who you are and what you’ll need for this position:

• BS in an engineering discipline, BSEE or BSME preferred
• 7+ years of product marketing experience of a technical product, experience marketing SaaS/cloud products preferred
• Native or near-native speaker of English, fluency in at least one more major European language (German, French, Spanish, Italian) is a big plus
• Experience working with and marketing Systems Engineering, Model Based System Engineering, and requirements tools like Valispace, Jama, DOORs, etc is preferred
• Excellent communication, writing, and editing skills
• Experience working with creative teams on visual concepts, graphics, videos, and other visuals to support product positioning and content strategy
• Strong project and organizational skills with the ability to optimally structure and prioritize work
• Good analytical skills – comfortable manipulating data and drawing insights
• Energy and enthusiasm to evangelize Altium 365 to colleagues and the market
• Comfortable with ambiguity, problem-solving, a fast-paced agile environment, and working with a remote team spread over Europe and the United States