Reports to: VP, Demand Generation

About AlphaSense: 

AlphaSense is a search engine for market intelligence that transforms how decisions are made by the world’s leading corporations and financial institutions. Leveraging AI and NLP technology, AlphaSense enables knowledge professionals to extract insights in seconds from thousands of disparate data sources, including company filings, event transcripts, news and trade journals, and equity research. Founded in 2011 and backed by investors including Innovation Endeavors and Soros Fund Management, AlphaSense is on a mission to empower organizations to make data-driven decisions with confidence.

About the Team:

AlphaSense Marketing is a revenue and pipeline focused marketing team that encompasses demand generation, product marketing, corporate communications, PR / AR, brand, customer marketing, content marketing, and events. At our core, we’re here to support AlphaSense’s growth, which we do by contributing to pipeline and revenue; developing a brand that’s widely known to the markets we serve; and encouraging user engagement both within our product and with our brand.  

About the Role: 

AlphaSense is looking for an ambitious, highly innovative marketing leader to own our website strategy and digital marketing. We firmly believe one of the keys to sustainable growth is building a world-class demand gen engine and to be successful, we need 1) a creative, hyper-focused web strategy that highlights the value of the AlphaSense product, 2) a website built to be a revenue driving machine, and 3) extremely effective and cost-efficient paid programs across multiple channels. 

The Director of Web Strategy & Digital Marketing will have a unique opportunity unlike any other. With a brand-new website CMS (WordPress), you will have the opportunity to bring the AlphaSense product to the forefront of our web strategy and use it to fuel virality, conversions, and growth. For this role to be successful, you will need to execute on highly strategic, cross-functional web initiatives that showcase the product and connect all digital marketing experiences into one cohesive prospect/customer journey. You will also work with your team and an agency to strategize and execute all web and paid media initiatives for AlphaSense. 

We are looking for a leader that is humble, extremely motivated, and can inspire members of the marketing team to be better versions of themselves. Our culture is fun, encouraging, and supportive. 

What You’ll Do:

  • Develop a robust website strategy that incorporates the use of our product APIs, product-led growth initiatives, and is rooted in thoughtful content mapping, optimization, and prospect/customer journeys. 
  • You will own the CMS (WordPress), Analytics Stack (Google Analytics), and work closely with marketing operations to solidify website reporting as it relates to growth, SEO visibility, productive user journeys, testing & experimentation, lead acquisition, pipeline, and closed-won revenue. 
  • Key areas of focus include enabling product-led growth; highlighting the value of AlphaSense using our product APIs to show, not tell our story; providing an exceptional user experience; achieving functional and beautiful website design. 
  • Curate effective prospect/customer journeys, and leveraging effective attribution, SEO, SEM, paid and organic social, and digital optimization to measure and scale our growth. 
  • Work with your team to design, implement, test, and continually optimize paid media strategies across existing and new channels to create a cohesive, awe-inspiring prospect and customer experience. 
  • Manage a team of digital marketers as well as the relationship with our web/digital agency. 
  • Work with key stakeholders across the business from product marketing, product, sales, and demand gen to advise on opportunities and create new web experiences. 

Who you are:

  • 8+ years of deep technical web expertise across various CMS platforms. WordPress experience a plus. Dynamic website personalization experience a plus. 
  • Deep knowledge of web analytics and applications such as Google Analytics or Adobe Analytics.
  • Experience running and owning a paid media strategy across PPC, SEO, and SEM. Working knowledge of marketing automation platforms like Marketo is a plus. 
  • Experience using APIs to create innovative and conversion-centric web experiences 
  • At least 3+ years of people management experience including owning the relationship with digital/web agencies. 
  • Influential leader who values team culture, morale, and building strong relationships. 
  • You must be a self-starter that strives to create a cohesive website and digital experience using the AlphaSense product and existing demand generation campaigns. 
  • You are very happy to roll up your sleeves and be involved. 

 

AlphaSense is an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals. All employees share in the responsibility for fulfilling AlphaSense’s commitment to equal employment opportunity. AlphaSense does not discriminate against any employee or applicant on the basis of race, color, sex (including pregnancy), national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any other non-merit factor. This policy applies to every aspect of employment at AlphaSense, including recruitment, hiring, training, advancement, and termination.

In addition, it is the policy of AlphaSense to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations, and ordinances where a particular employee works.

Apply for this Job

* Required

  
  
When autocomplete results are available use up and down arrows to review
+ Add Another Education


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at AlphaSense are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.