Email Designer

About Us:

Alpha Lion is a leading fitness and nutrition company dedicated to creating innovative, high-performance supplements that help people achieve their fitness goals. Under the Alpha Lion umbrella, Superhuman is one of America's top pre-workout energy brands, focusing on making fitness fun and accessible.

Founded by gym lovers who got tired of an industry that takes itself too seriously, Superhuman's mission is simple: turn boring workouts into daily celebrations and make fitness fun while making the world healthier.

We believe the best workouts happen when you're actually enjoying yourself. The fitness industry has been stuck in 'no pain, no gain' mode for too long. Great results and good times aren't mutually exclusive - they're better together.

There's nothing like the high of a great workout - that moment when the energy kicks in, your playlist hits right, and you surprise yourself with what you can do. We're here to make sure every session feels like that.

Join our fast-growing team and help shape the future of fitness. At Alpha Lion, you'll work with passionate fitness enthusiasts in a culture that values creativity, excellence, bold ideas, and moving at speed. We're disrupting the supplement industry with products people actually love to use, backed by formulations that deliver real results.

This is your chance to make a mark on not just one, but two dynamic brands that are changing how people experience fitness

The Opportunity:

The Email Designer is responsible for crafting visually compelling, high-converting email experiences that captivate, engage, and drive customer action. This role blends design expertise with a strategic intent to enhance the effectiveness of Alpha Lion’s email marketing campaigns—ensuring they not only look great but also perform exceptionally in engagement, conversion, and retention.

Responsibilities:

Design Engaging, High-Converting Emails

• Develop visually compelling email designs that align with Alpha Lion’s branding, ensuring consistency across all touchpoints.
• Create engaging graphics, layouts, and animations that drive action and conversion.

Implement Email Designs in Klaviyo

• Upload, configure, and test designed emails within Klaviyo, ensuring proper automation, segmentation, and personalization.
• Ensure email templates are properly coded (HTML/CSS when needed) for flawless rendering across all devices and inboxes.
• Collaborate with the retention and marketing teams to set up flows and campaigns directly in Klaviyo, optimizing for deliverability and performance.

Collaborate on Lifecycle and Marketing Calendar Campaigns

• Work closely with the retention and marketing teams to design email flows, including welcome flows, cart abandonment, reactivation, and post-purchase.
• Support major promotions (seasonal campaigns, product launches) with visually compelling emails that drive urgency and conversions.

A/B Testing and Data-Driven Design Improvements

• Continuously test different creative elements (CTA buttons, colors, imagery, layout structures) to improve performance.
• Analyze engagement data and refine designs based on key insights.

Manage Email Asset Library & Efficiency

• Organize and maintain an easily accessible library of email design assets for efficiency and consistency.
• Streamline design processes to ensure timely execution of email campaigns.
• Stay updated on industry trends, email design innovations, and best practices to keep 

 

Requirements:

• 2+ years of direct brand experience in email marketing, preferably within eCommerce or DTC brands.
• Experience working in cross-functional, high-paced teams, collaborating with designers, marketers, and retention teams.
• Email Marketing Expertise – Strong understanding of customer journey mapping, campaign strategy, and conversion-focused email design.
• Segmentation & Personalization – Proven ability to implement audience segmentation and dynamic content personalization to enhance engagement.
• Automation & Lifecycle Flows – Hands-on experience setting up and optimizing automated email flows (welcome series, abandoned cart, re-engagement, post-purchase).
• A/B Testing & Performance Optimization – Ability to test, analyze, and refine email elements (subject lines, CTAs, layouts, send times) to drive conversions.
• Deliverability & Best Practices – Strong understanding of inbox placement, email compliance (CAN-SPAM, GDPR), and strategies to maintain sender reputation.

Additional Information:

$120/month Employee Stipend 

Got what it takes to join the Alpha Lion family? We want to hear from you! We will only consider candidates who provide a resume. Want a better shot at joining our team? Send a cover letter explaining why you’re the best fit for the job. (Yes, we really read them!) 

www.alphalion.com 

Alpha Lion is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply.