eCommerce Manager

About Us:

Alpha Lion is a leading fitness and nutrition company dedicated to creating innovative, high-performance supplements that help people achieve their fitness goals. Under the Alpha Lion umbrella, Superhuman is one of America's top pre-workout energy brands, focusing on making fitness fun and accessible.

Founded by gym lovers who got tired of an industry that takes itself too seriously, Superhuman's mission is simple: turn boring workouts into daily celebrations and make fitness fun while making the world healthier.

We believe the best workouts happen when you're actually enjoying yourself. The fitness industry has been stuck in 'no pain, no gain' mode for too long. Great results and good times aren't mutually exclusive - they're better together.

There's nothing like the high of a great workout - that moment when the energy kicks in, your playlist hits right, and you surprise yourself with what you can do. We're here to make sure every session feels like that.

Join our fast-growing team and help shape the future of fitness. At Alpha Lion, you'll work with passionate fitness enthusiasts in a culture that values creativity, excellence, bold ideas, and moving at speed. We're disrupting the supplement industry with products people actually love to use, backed by formulations that deliver real results.

This is your chance to make a mark on not just one, but two dynamic brands that are changing how people experience fitness.

The Opportunity:

As the eCommerce Manager, you will own and manage the company’s online store as the flagship product, driving its growth and ensuring profitability. The role will focus on optimizing conversion rates, increasing average order value (AOV), and enhancing the overall customer experience. By collaborating cross-functionally with Growth, CRO, and Development teams, the E-commerce Manager will implement data-driven strategies, conduct continuous A/B testing, and oversee all marketing technology tools to maximize business results.

Responsibilities:

• Optimize landing pages to align with Meta Ads and other paid channels, improve user engagement, and boost conversion rates (CR).
• Conduct A/B testing to identify and remove obstacles that hinder new customer acquisition and collaborate on strategies with the Head of Performance.
• Manage and grow the SMS and email subscriber base, focusing on improving engagement, reactivating dormant users, and increasing conversions.
• Lead continuous A/B testing to enhance store conversion rates by reducing friction across the purchase funnel.
• Improve key site components such as popups, menus, product pages, and checkout to boost Add to Cart (ATC), Initiate Checkout (IC), and conversions.
• Customize site messaging and design based on customer segments (gender, geography) to drive scaling and performance improvements.
• Manage upsell funnels and post-purchase offers to increase multi-item sales and product bundling.
• Identify cross-selling opportunities throughout the customer journey, applying promotions to maximize margins and profitability.
• Oversee the entire marketing tech stack, ensuring tools like A/B testing platforms, email/SMS providers, and upsell solutions are optimized, up to date, and aligned with business needs.
• Maintain vendor relationships and negotiate pricing to ensure efficient tech stack management.

 

Requirements:
Traits:

• You thrive in fast-paced environments where data-driven decision-making and adaptability are key to success.
• You are naturally curious and always looking for new ways to optimize processes, tools, and strategies.
• You’re a problem-solver who can think analytically but also creatively when addressing growth challenges.
• You enjoy working collaboratively across departments, balancing both high-level strategy and hands-on execution.
• You take full ownership of your responsibilities, continuously pushing for better results and improvements.

Skills & competencies:

• 5+ years of experience in e-commerce management with a proven track record of driving online sales growth.
• Strong expertise in conversion rate optimization (CRO), funnel optimization, and A/B testing methodologies.
• Demonstrated ability to manage large-scale e-commerce platforms and increase customer lifetime value (CLV) through data-driven insights.
• In-depth knowledge of tech stack management, including tools like Intelligems, Rebuy, Fondue, Optimonk, and email/SMS providers.
• Proven experience in optimizing marketing strategies across paid and organic channels.
• Strong understanding of user experience (UX), user interface (UI), and how they affect e-commerce performance.
• Excellent leadership and communication skills, with the ability to lead cross-functional teams toward shared goals.
• Ability to balance multiple priorities and deliver results in a high-pressure environment.
• Ability to be scrappy and do more with less. Constantly think about new ways to solve and attack problems.

Additional Information:

Monthly Employee Product Stipend / 120 hours PTO per year / PTO on your birthday & PTO Quality life event
Got what it takes to join the Alpha Lion family? We want to hear from you! We will only consider candidates who provide a resume. Want a better shot at joining our team? Send a cover letter explaining why you’re the best fit for the job. (Yes, we really read them!)

www.alphalion.com 

Alpha Lion is an equal employment opportunity employer, committed to an inclusive workplace where we do not discriminate on the basis of race, sex, gender, national origin, religion, sexual orientation, gender identity, marital or familial status, age, ancestry, disability, genetic information, or any other characteristic protected by applicable laws. We believe in diversity and encourage any qualified individual to apply.