WHY JOIN ALO?
Mindful movement. It’s at the core of why we do what we do at Alo—it’s our calling. Because mindful movement in the studio leads to better living. It changes who yogis are off the mat, making their lives and their communities better. That’s the real meaning of studio-to-street: taking the consciousness from practice on the mat and putting it into practice in life.
Director of Marketing, Korea
About alo yoga: At alo yoga, we believe in the transformative power of movement and mindfulness. Our mission is to inspire wellness and create a community where everyone feels empowered to be their best selves. We're passionate about bringing our innovative, high-quality activewear and lifestyle products to people around the world.
Role Overview: We are seeking a dynamic and visionary Director of Marketing to lead our expansion into the Korean market. This role will report directly to the EVP of Global Marketing and will be instrumental in launching and driving the continued success of alo yoga in Korea. The ideal candidate is a strategic thinker with a deep understanding of the Korean market, a passion for wellness, and a proven track record of building and executing successful marketing campaigns.
Key Responsibilities:
- Develop and execute a comprehensive marketing strategy to launch alo in Korea, ensuring alignment with our global brand vision and values.
- Lead brand marketing efforts, including social media, influencer partnerships, events, and PR, to build brand awareness and drive customer engagement.
- Partner with the global digital team to drive the e-commerce, CRM and performance media strategy.
- Build and manage a small, high-performing marketing team, fostering a collaborative and innovative work environment.
- Work closely with local consultants to gain insights and provide recommendations for localizing brand messaging to resonate with the Korean audience.
- Provide strategic guidance on community building initiatives, creating and nurturing a strong, engaged alo community in Korea.
- Collaborate with cross-functional teams, including merchandising, retail, and customer service, to ensure a seamless and cohesive brand experience.
- Analyze market trends, consumer insights, and competitive landscape to identify opportunities and optimize marketing initiatives.
- Manage the marketing budget, track performance metrics, and report on the effectiveness of marketing campaigns.
- Foster relationships with key stakeholders, including media, influencers, and partners, to amplify our brand presence in Korea.
Qualifications:
- Bachelor's degree in Marketing, Business, or a related field.
- 8+ years of marketing leadership experience, with a focus on the Korean market.
- Strong understanding of brand marketing, social media, community and influencer marketing.
- Excellent communication and leadership skills, with the ability to inspire and motivate a team.
- Proven track record in community building and engagement.
- Passion for wellness, fitness, and the alo brand.
- Fluency in Korean and English.
How to Apply:
To apply, please submit your complete application package via email to amy.colquhoun@aloyoga.com, and be sure to include the position title in the subject line. Your application package must include a cover letter and resume.
Confirmation of Receipt
We will confirm receipt of your application via email, text message, or mail, based on the contact information you provide. If you don't receive a confirmation within 28 business days, feel free to follow up with us.
Recruitment Timeline
We will keep you updated on any changes to the recruitment schedule, including delays, via email or text message. Below is the anticipated timeline for the recruitment process:
- Application Deadline: 30 Days from Job Posting Date
- Initial Application Review: within 2 weeks after the application deadline
- Interviews: Within 1 month after the application deadline
- Final Decision: within 2 weeks after the last interview
Please note that this timeline is subject to change based on the volume of applications and scheduling requirements.
Document Retention and Return Policy
We will retain all application materials until the hiring process is complete. Once the process is over, all electronic application files will be securely deleted or destroyed no later than 180 days of the application submission date. If you submit your application by mail, you may request to have your materials returned. To do so, please contact us within 14 days of the end of the recruitment process, and we will mail your documents back to you at your expense within 14 days of your request.
Notification of Results
We will notify all applicants of the hiring decision via email or text message. We appreciate your patience throughout this process and will ensure that all applicants receive updates in a timely manner.
