Alma is on a mission to simplify access to high-quality, affordable mental health care. We do this by making it easy and financially rewarding for therapists to accept insurance and offer in-network care. When a provider joins Alma, they gain access to a suite of tools that not only help them better run their business, but also grow it sustainably and develop as a provider. Alma is available in all 50 states, with over 20,000 therapists in our growing network. Anyone looking for a therapist can browse Alma’s free directory. Alma has raised $220.5M in funding from Insight Partners, Optum Ventures, Tusk Venture Partners, Primary Venture Partners, First Round Capital, Sound Ventures, BoxGroup, Cigna Ventures, and Rainfall Ventures. Alma was also named one of Inc’s Best Workplaces in 2022 and 2023.

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Senior Product Marketing Manager

Alma is seeking a dynamic Senior Product Marketing Manager to join our passionate and goal-driven marketing team, reporting to the Senior Director of Product Marketing.

In this role, you’ll serve as the product marketing lead for our product squads focused on enabling seamless provider and client matches and driving provider engagement within our community platform. You will play a pivotal role in shaping how our products create value for our users, ensuring we remain a trusted and indispensable partner in managing their private practice. You’ll lead strategy, manage a small team, and roll up your sleeves to usher in meaningful wins for our customers.

Beyond your immediate contributions, this role provides the unique opportunity to act as a leader within our product marketing team, influencing its vision, direction, and impact across the organization. If you are passionate about driving results, creating meaningful connections between products and users, and shaping the future of mental healthcare, this role is for you.

What you’ll do:

  • Develop and execute go-to-market strategies for new product launches, enhancements, and campaigns, ensuring alignment with company objectives and customer needs
  • Manage a Senior Product Marketing Associate, supporting their growth and ensuring alignment with team goals
  • Craft compelling value propositions, messaging, and positioning that resonate with providers and clients
  • Partner with cross-functional teams (product, sales, customer success, operations) to ensure alignment and maximize impact
  • Analyze market trends, customer insights, and competitive intelligence to inform product strategies and drive differentiation
  • Measure the success of product marketing efforts using KPIs and data-driven analysis
  • Mentor and collaborate with team members, contributing to the growth and direction of the product marketing function

Who you are:

  • You have 3-5 years of experience in product marketing; previous experience with marketplaces, membership-based businesses, the healthcare industry, or in a B2B2C context are not required but preferred.
  • You demonstrate high growth potential and have experience managing direct reports.
  • You are a strategic thinker, equally committed to thinking big while ensuring tactical excellence and alignment with company goals.
  • You are an exceptional communicator who can craft compelling narratives and deliver clear, persuasive messaging to diverse audiences.
  • You relish collaboration and are known for your ability to build relationships and drive alignment in a broad and diverse organization.
  • You are proficient in using data and insights to inform decisions and demonstrate ROI.
  • You have a passion for guiding team members, shaping team culture, and driving excellence in your field.
  • You thrive in a fast-paced environment, comfortably navigating new challenges with creativity and resilience, and context-switching along the way.

Benefits:

  • We’re a remote-first company
  • Health insurance plans through Aetna (medical and dental) and MetLife (vision), including FSA and HSA plans
  • 401K plan (ADP)
  • Monthly therapy and wellness stipends
  • Monthly co-working space membership stipend
  • Monthly work-from-home stipend
  • Financial wellness benefits through Northstar
  • Pet discount program through United Pet Care
  • Financial perks and rewards through BenefitHub
  • EAP access through Aetna
  • One-time home office stipend to set up your home office
  • Comprehensive parental leave plans
  • 11 paid holidays, 1 Alma Mental Health Day, and 1 Alma Volunteering Day
  • Flexible PTO 

Salary Band: $145,000 - $175,000 

Alma’s compensation philosophy is driven by our company value of building equity. To best ensure pay equity, we typically bring in new hires near the middle of our listed salary bands and we do not negotiate our compensation (i.e. all people hired at the same level & role are brought in at the same salary, equity, and benefits). The recruiter you work with can provide more details on our philosophy.

All Alma jobs are listed on our careers page. We do not use outside applications or automated text messaging in our recruiting process. We will not ask for any sensitive financial or identification information throughout the recruiting process. Any communication during the recruitment process, including interview requests or job offers, will come directly from a recruiting team member with a helloalma.com email address.

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At Alma, we work hard to bring together people from a vast set of backgrounds and identities. We aspire to champion diversity, amplify inclusive cultures and build equitably. 

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  • Two-Spirit is a modern pan-Native American umbrella term. Indigenous individuals may use the term Two-Spirit to reclaim traditions related to gender identity, gender expression, sexual orientation, spiritual identity, and/or traditional roles. [1] [2]
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