At Alma, we’re making it easier for consumers to access high-quality, affordable mental health care by supporting providers in building thriving private practices. We believe that when therapists have better resources, they’re able to provide better care to their clients. When a provider joins Alma, they gain access to a suite of tools that not only help them better run their business, but also grow it sustainably and develop as a provider. Our consumer experience is designed to empower people in their search for mental health care, offering multiple pathways and individualized support, if and when someone needs it. We’ve raised $40.5M from incredible investors like Insight Partners, Tusk, Primary, Optum Ventures, and First Round and were named one of Fast Company’s Most Innovative Companies in Health in 2020.
Marketing Campaign Manager
As the Marketing Campaign Manager, you will be responsible for leading provider lead engagement at Alma, with a key focus on developing marketing campaigns that build brand awareness and convert leads into customers. Working closely with the Director of Demand Generation, you will play a key role in shaping a data-driven, B2B nurture strategy that drives scalable growth for the organization.
The ideal candidate has a proven track record of cross-functional collaboration, an entrepreneurial spirit, and a strong bias to action.
What you’ll do:
Develop behavior-based acquisition programs to drive education and increase engagement with key provider personas
Continuously test and analyze results to develop insights that improve conversion rates at the top of the funnel
Partner with the rest of the marketing team to develop compelling content that drives value across various channels, including email and web
Work closely with the sales team on targeted campaigns and effective follow-up to drive revenue growth
Serve as a key partner to our Marketing Operations Manager in owning the end-to-end tactical management of marketing campaigns (ex. - nurture, drip, triggered emails), including lead scoring
Collaborate with the Director of Demand Generation on exploring new channels, content or resources to drive lead engagement
Who you are:
You’ve got 3-5 years of relevant working experience in a B2B environment, in a high growth startup a plus
You have experience monitoring and managing integrated marketing campaigns
You have written compelling copy that drives engagement
You possess a strong desire to improve processes and increase efficiencies related to marketing support as the organization scales
You are a creative thinker; ruthless prioritizer; relentless attention to detail
You have worked in SalesForce CRM for lead and campaign tracking
You may have experience with Marketo or similar MAPs
You have a passion for Alma’s mission and the future of mental health