At Alma, we’re making it easier for consumers to access high-quality, affordable mental health care by supporting providers. We believe that when therapists have better tools and resources, they’re able to provide better care to their clients. That’s why when a provider joins Alma, they gain access to a suite of tools and resources that not only help them better run their business, but also grow it sustainably and develop as a provider. We’ve raised $12.5M from incredible investors like Tusk, Primary, and First Round and were named one of Fast Company’s Most Innovative Companies in Health in 2020.

The Marketing Operations Manager at Alma will be responsible for leading the company’s marketing operations infrastructure, with a key focus on developing automation processes and best practices to improve our customers’ lifecycle journey. Working closely with our Director of Demand Generation, the Marketing Operations Manager will play a key role in shaping an automation strategy to drive scalable growth for the organization. 

You will:

  • Manage Martech stack and recommend new tools that will complement our consumer (B2C) and provider marketing (B2B) strategy 
  • Lead essential marketing operation initiatives such as lead lifecycle, tracking, attribution, scoring, segmentation, and data hygiene
  • Own, implement, monitor and scale automated programs and campaigns, including nurture programs, acquisition programs and landing pages in close partnership with the rest of the marketing team 
  • Serve as a strategic partner to our Director of Sales Operations to increase funnel optimization, maintain scalable processes and drive best practices related to campaign and lead management 
  • Work cross-functionality with our technical team to optimize the performance of our marketing website as it relates to acquisition tactics 
  • Serve as a key partner to the marketing team in monitoring, analyzing, and reporting on the performance of marketing initiatives in relation to company goals

Who you are:

  • Marketo certified expert 
  • 3-5 years of relevant working experience
  • HTML/CSS knowledge 
  • Strong desire to improve processes and increase efficiencies related to marketing support as the organization scales
  • Strong project management skills
  • Direct experience working in SalesForce CRM, including building campaigns and reports (admin user a plus)  
  • Comprehensive understanding of CAN-SPAM, CCPA, and related compliance requirements 
  • Experience with managing and integrating marketing & data tools such as webinar platforms, CMS platforms, paid channel integrations, analytic tools (ex- Looker, Google Analytics), and chatbots 
  • Ability to translate technical and operational needs into business goals 
  • Experience with building automation workflows for customer marketing initiatives a plus

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