Allied Global Marketing is a leading full-service entertainment, culture, and lifestyle-marketing agency. We build strategic campaigns for a diverse range of clients that connect audiences with experiences they love. Our team of experts captures the unique energy of each project with customized strategies that deliver on-target messaging and drive bottom-line results. An integrated approach is supported by our on-the-ground network of 24 offices and over 500 colleagues across the globe, providing resources and relationships that our partners and clients know and trust.

Company Summary

Allied Sports launched in 2019 with a singular mission – to lead modern marketers in the undeniable shift from Sponsor to Storyteller™. Today, we are an independent, full-service agency operating from the Allied Global Marketing network. Led by industry veterans with a rookie spirit, our award-winning team helps leading brands identify, negotiate, and activate strategic partnerships.  

 

Position Summary

We're seeking a dedicated and enthusiastic Account Director to join our fast-growing Experiences team. 

The Account Director will be responsible for the day-to-day management of a client in the travel and hospitality category. Concentration will be on partnership marketing and experiences for client’s respective marketing portfolio.  In this role, the Account Director will be looked to for their expertise in order to support and grow the Experiences business. 

This role will be responsible for leading a high-profile account and agency business initiatives with industry expertise, idea generation, research and development of presentation material, and idea execution. The position of Account Director is client facing and expected to maintain an in-depth understanding of clients’ businesses and forge partnerships with client-side counterparts. Responsibilities include, but are not limited to, the following:  

  • Responsible for the day-to-day management of a brand marketing client in the hospitality category and their respective sponsorship portfolio. 
  • Responsible for ensuring that clients continually receive superior service, thinking and communication from Allied Sports and that strategy, insights, planning, programs, tactics, executions, budgets, schedules, documentation stay on track. 
  • Thoughtfully assist in the growth of the division’s business 
  • Conceive, develop and implement marketing initiatives, including customized programs/events/promotions that build client brand and provide a foundation to drive client business growth. 
  • Assist with the creation and implementation of materials to support the sponsorship initiative.  This will include preparing marketing activation presentations and materials to be distributed to the client, agencies and other counterparts. 
  • Assist with managing the client-property approvals process on behalf of client. 
  • Support sponsorship tactical implementation/coordination at all events where agency staff is needed. Specific services could include on-site presence, event implementation, hospitality management, ticket distribution, guest relations, and client relationship management. 
  • Help manage the sponsorship measurement and return on investment process in conjunction with all programs. Manage the creation of implementation and tracking materials, as needed, to support programs and initiatives 
  • Manage client-vendor relationships and coordinate necessary activation deliverables on behalf of client. 
  • Help manage any program and event related budgets 

Qualifications

  • 10+ years of agency or client-based sponsorship account management experience. Specific disciplines could include sponsorship marketing, experiential and/or public relations. 
  • Experience working in multi-cultural marketing, social impact and DEI preferred 
  • Extensive consumer multi-brand activation experience strongly preferred 
  • Development and implementation of sponsorship marketing strategies on behalf of clients/companies 
  • Day to day relationship management of clients, agencies and vendors 
  • “Big Idea” sell-in experience, with at least one idea implementation success example 
  • Sponsorship contract negotiation skills 
  • Practical experience with on-site event marketing operations and logistics 
  • Practical experience or interaction with advertising, PR and/or promotional agencies 
  • Ability to think strategically and creatively, and to communicate such thoughts proactively, efficiently and effectively 
  • Ability to problem-solve independently and in groups 
  • Excellent time management, written and oral communication skills 
  • A positive and helpful attitude 
  • Ability to travel 30% of the time 
  • Proficient in Microsoft suite 

 

Details

  • Base salary range in New York, NY: $110K-125K annual. This represents the salary range that Allied Sports, in good faith, might be willing to pay for this job at the time of this posting. Actual base salary depends on several factors, including market dynamics, location and region, experience, specialized skills/training (education), and level of responsibility. Allied Sports expects to hire for this position near the middle of the range. Allied Sports would consider paying a salary or rate near the higher end of the range only in truly exceptional circumstances, where an external candidate has experience, credentials, or expertise that far exceed those required or expected for the position. 
  • Hybrid schedule: Office in New York, NY with 3 days in-office (Tues-Thurs) and 2 days remote (Mon & Fri) weekly. Open to a fully remote schedule for potential candidates outside the NYC area who have substantial experience, skills, and work ethic. 

 

#LI-DNI

 

Allied Global Marketing is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, veteran status, or any other status protected under federal, state or local law. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements.

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