Our mission is to empower people to create thriving online communities around shared interests, experiences, and passions. A goal like that doesn’t happen without an amazing team. With over 100 wonderful people in three offices across the country, we’re working hard to create the most welcoming online live social space out there, not only in our product but also in our organization.
A bit about the role:
Airtime is looking for a Sr. Manager, Performance & Growth Marketing to help lead all our performance marketing efforts. In this role, you’ll plan and optimize all performance marketing campaigns. The ideal candidate will have a strong understanding of all aspects of performance marketing, member acquisition, and consumer mobile growth metrics.
A bit about the work:
Be responsible for the performance marketing campaigns through Snapchat, TikTok, Instagram, Facebook, Apple Search Ads, Google, and Influencer Networks.
Work with content creators and influencers to develop high-performing content that you’ll test on performance channels before pushing out to millions of members.
Perform in-depth analysis of performance marketing results and optimize the growth strategy accordingly.
Work with our team on a plan to drive targeted members.
Work with our analytics director to generate insights, appropriate dashboards and inform the marketing and leadership team of campaign results.
Work with our product team to ensure we’re passing back all key metrics from our iOS/Android applications to Appsflyer (our MPP).
Manage all reporting on data across all performance channels.
Drive high scaled acquisition at the most effective cost per install.
Develop strategy and partner with the creative team to execute on innovative ways to acquire new members and creators.
A bit about you:
5+ years of related experience in a performance marketing role.
Experience scaling member acquisition (preferably in the social/entertainment consumer mobile space targeting Gen Z).
Experience with Appsflyer, Looker, App Annie, and other AB testing platforms.
Successful track record of managing performance marketing at different companies.
Experience in working symbiotically with Product and Content teams on utilizing growth methods and insights to drive product features and future content.
Comprehensive understanding of the competitive landscape.
Strong data analysis skills and understanding of key metrics for growth and engagement (e.g. New Members, MAUs, Retention Curve, DAU/MAU).
Strong understanding of Gen Z trends and user behaviors.