China Innovation Associate Manager 

Job Description:

  • Identify key business opportunities to establish and implement merchandising strategy, media planning and product innovation for growth. 
  • Own seasonal promotion calendar and execute promotional campaigns from end to end. 
  • Work closely with teams across functions to direct and implement regular integrated campaigns to generate incremental traffic and bookings
    • Product
    • Pricing/Analytics 
    • Performance marketing
    • Brand marketing
    • Supply (PS)
    • Destination Growth
    • Legal counsel as needed
  • Drive day to day customer marketing responsibilities including customer incentive/coupon optimization and user funnel retargeting campaigns 
  • Establish analytics for key business metrics: campaign performance, destination performance, customer lifecycle, funnel retargeting, etc., and develop business insights into innovative solutions and actionable plan. 

Requirements:

  • 3+ years’ experience in marketing/yunying in an ecommerce environment, preferably in mainland China.
  • Experience in a tech/start-up environment, with all the passion, speed, and creativity that is required to turn ideas into action.
  • Teamwork and trust, including excellent interpersonal skills, comfort with proactive communications managing different stakeholders, and willingness to engage with conflicting opinions.
  • Strong analytical skills, including the ability to directly perform data analysis to craft tactical operational recommendations.
  • Hands-on, detail-oriented and results-driven with a strong owner’s mindset.
  • Bangkok
  • English

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