The Strategy and Innovation Manager will have end to end responsibility for growing new marketing channels and using new Agoda products for marketing activities across all of our existing channels. You will drive new strategies, idea generation, growth and development of products, as well as people. Because of the significant impact that these channels have on our overall business, you will have regular interaction across different departments within Agoda.
This position offers high visibility with senior management and with other departments within the company.
This position is based in Bangkok.
Roles & Responsibilities:
- Lead innovation in a specific area of marketing by owning the vision and roadmap and defining important metrics for that area.
- Drive the marketing team to test, analyze and optimize campaigns, deliver data-driven insights.
- Develop a keen understanding of Agoda’s website offerings and of Agoda’s target markets to build actionable advertising programs
- Innovate to drive improvements by using the latest technologies, analytics, and optimization processes
Qualifications & Skills
- Minimum five years’ experience in business development, strategy or analytics
- Strong analytical abilities, especially with respect to experimental design and analysis
- Strategic thinking and planning, hands-on mentality
- Excellent skills in presenting and analyzing data and creating actionable reports
- Experience in and a passion for projects involving big data and statistical models
- Excellent interpersonal skills and demonstrated ability to report and persuade different levels, including senior management