ABOUT US

At the heart of AG1 lies a commitment to our mission to empower people to take ownership of their health. Since 2010, we've dedicated ourselves to bringing Foundational Nutrition to people around the world.

Our ethos is deeply rooted in science, with an unwavering dedication to continuous improvement. We leverage and contribute to the latest research to deliver a powerful, straightforward solution for optimal health to our customers. We harness the finest ingredients so that every scoop of AG1 gives you the nutrients you need with the simplicity you want in a daily routine.

Likewise, our organization puts the same energy into creating an environment that is a reflection of the cultural values that define who we are and how we work together. These seven values— One Spectacular Life, Customer Centric, Radical Ownership, High Performance, Courage, Good Humans and Continuous Improvement—are a representation of the high standards we set, and hold ourselves accountable to, when it comes to building our global team.

THE ROLE

AG1 is seeking a passionate Senior Director, Integrated Marketing, to lead and shape this essential new Marketing function, and bring to life key Brand Moments/Campaigns and Key Messages through our robust marketing ecosystem. This team will sit at the intersection of Customer Insights, Product Marketing, Media and Partnerships and Creative, to rise above each individual function to ensure that the strategy and output of the work optimizes for the needs of our customers and the needs of our business.

This position requires a dynamic collection of skills - excellence in developing campaign strategy, highly confident Operational skills, and a natural Leadership ability that can galvanize large cross-functional teams toward a shared vision. This is a stellar opportunity to build and own a function that is essential for the growth and realization of AG1’s opportunity to be the next great health company, powered by a clear mission to empower human potential and a deep commitment to raise the standard for the supplement industry. This role will be a critical driver of the bold messaging and marketing that creates short- and long-term distinction in the Supplement category, and maximize the power of our unrivaled marketing ecosystem.

WHAT YOU’LL DO

Plan, brief, and lead the integrated rollout of marketing initiatives, triangulating critical inputs across customer insights, business objectives, channel learnings and product claims, to clearly articulate the value to the customer and the business. This will include direct engagement with our Executive and Marketing Leadership, depending on project size, to align on strategy and roll-out.
Collaborate with Channel and Creative Leaders to bring the marketing ecosystem to life in the optimal way against project objectives, including writing Creative Briefs, mapping tactics to the integrated customer journey, and managing the customer-facing run of show.
Act as a Brand filter for all work, ensuring all Creative is unquestionably in service of our objectives and KPI’s, and works to build trust through clarity, humanity and credibility. This includes contributing to a culture of highly efficient creative production by providing prompts and customer-relevant considerations for the Creative team to ideate on.
Own and maintain the Integrated Marketing Calendar, ensuring that we’re leading through the customers experience of our Brand, and that all marketing activities align to a deeply considered, cohesive and relevant journey.
Collaborate with Product Marketing and Comms teams to stay on the pulse of our customer and our category, identifying opportunities for the Brand to participate in cultural moments and be on the front-end of lasting trends.
Manage Director- and Senior Manager-level Integrated Marketing team members, ensuring precision, ingenuity and rigor is being brought to all projects, and managing the professional development of these team members.
Work with Marketing Leadership Team members and cross-functional Operations leaders to establish the core Integrated Marketing Processes, with specific focus on setting a very high communication standard around project goals, status, and performance.
Serve as a Member of the Brand/Creative Leadership team, along with fellow leaders in Creative, Operations/Production, Social and Content, to shape the overall team charter, team culture, and team building priorities.

WHAT WE'RE LOOKING FOR

10+ years of experience in Brand Marketing or Integrated Marketing roles, with Brands that execute a true full-funnel marketing offense. Experience in the DTC ecommerce and/or Health and Wellness space is a plus.
Highly confident operational skill-set, including written and verbal communication, and experience briefing and managing 20+ person cross-functional teams.
Passion for the role of customer insights and performance data in shaping strategic and creative output, and can set a culture that embraces these essential feedback loops.
A natural builder, who is comfortable and confident working with Executive and Marketing leadership teams to establish the Integrated Marketing practice and process, and can balance the headwinds of building something new with the shared ambition to introduce this function.
Experience or comfort in balancing the challenges of building a lifestyle brand while rapidly expanding customer base; ability to effectively manage tensions inherent in rapid growth.
Highly collaborative nature with ability to partner across multiple functions throughout a company.
Helpful teammate and listener interested in producing the best outcome for the good of the team.
Ability to demonstrate flexible decision-making based on changing circumstances and feedback.
Experience operating in a fast-paced growth environment, including dealing with ambiguity, shifting priorities and rapid iteration.
Previous experience implementing systems that enable growth.
A genuine dedication to people - helping them, understanding them and getting them excited about their own health and happiness - and driving their craft and engagement.
Keen attention to detail and a proven ability to manage multiple work streams at once.
Strong interpersonal, written communication, and organizational skills.
A full life outside of work with personal passions and hobbies!

WHAT’S IN IT FOR YOU?

Competitive compensation and performance-based incentive plans.
A 100% remote working environment (excluding Laboratory positions), which has been implemented from day one.
A strong company culture that is enforced through the hiring process to ensure values alignment and a highly collaborative team.
A mission-driven approach to everything that we do, with an overall goal to significantly improve our customers’ health and wellness.
A high-growth, dynamic environment with opportunities for your direct impact to be felt.
Paid holidays, company-wide mental health days, and unlimited PTO (based on your country of residence).
In-person team meetups for optimal collaboration, team building and accelerating productivity.
A work environment and culture that is based on high performance, productivity and continuous improvement.
The opportunity to work with passionate, high-growth, business-minded colleagues who bring their all to our mission each and every day.
Access to AG1 products and branded swag.
Monthly telecom stipend to offset some of the costs of home internet/wifi for eligible team members.
All other benefits and insurances as required by law, based on your specific country of residence.

AG1 is dedicated to providing equitable and competitive compensation & benefits packages. For this particular role, the base salary range is $163,000 - $208,000 and will ultimately be decided at the offer stage, based on an individual candidate’s level of skills and experience aligned with the needs of this role. Base salary is one component of total compensation for this position. We provide a competitive mix of base salary, performance bonus, and stock option allocation for eligible roles.

AG1 is an Equal Opportunity Employer. We are committed to inspiring fulfilling lives, starting with a focus on health and we believe this starts in the workplace. We do this by providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where all team members can thrive, feel a sense of belonging, and make a difference in the world together. We do not discriminate based on age, race, color, religion, sex, sexual orientation, gender identity, national origin, pregnancy, veteran status, disability, or any other status protected by law. We are an equal opportunity employer.

Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.

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