Hi, We’re AffiniPay!
AffiniPay is a leading fintech company, based out of Austin, Texas. As the market leader in professional services payments and practice management software, AffiniPay’s tech products serve legal, accounting, architectural, engineering and construction firms. AffiniPay has been recognized as one of Inc. 5000’s fastest growing companies in the U.S. for 13 years in a row, and as a result, our teams continue to grow as well!
The Vice President, Web and Content Strategy is a team leader responsible for overseeing all aspects of content and web strategy, development, execution and optimization across all marketing channels and programs to enhance brand awareness, demand generation, and customer engagement. The ideal candidate will be a digital native with expertise in Web, SEO, and conversion optimization. The responsibilities of this role include strategy development, program execution, team management, and process optimization. The ideal candidate will be a creative visionary with deep marketing expertise, exceptional leadership skills, and a strong understanding of how to align content with business goals. The Vice President will drive content initiatives that enhance brand positioning, engage target audiences, and drive revenue growth across all digital platforms.
You will collaborate with key stakeholders across the company to develop thought leadership and acquisition-focused content that positions AffiniPay as a market leader. This role is a perfect fit for a metrics-driven, creative marketing leader with a passion for innovation and data-backed decision-making.
What You'll Do
- Create and execute the overall website strategy, ensuring a seamless and engaging user experience, and driving growth and engagement through compelling content, design and functionality
- Oversight of UX, SEO, CRO, Dev and own key reports around traffic, website performance, conversion rates, and SEO/CRO program performance to meet new customer growth/ROI targets.
- Create and implement a comprehensive content strategy aligned with the company’s marketing goals and overall business objectives.
- Oversee the efficient development of content to support all campaigns and marketing programs, including web pages, blogs, thought leadership, podcasts, demos, videos, social media, and email.
- Lead the organic growth strategy including thought leadership content and distribution across youtube, social, reddit, and other high attention placements to develop and engage our target audience.
- Collaborate with product, sales, and customer success teams to produce content that supports product launches, customer education, and sales enablement.
- Establish KPIs and build a culture of data-driven decisions to monitor content performance and inform future strategy.
- Work closely with sales leadership and product marketing to understand buyer personas, shape go-to-market strategies, and define messaging and content needs.
- Build and manage a high-performing web and content team, fostering a culture of creativity, collaboration, and continuous improvement.
- Oversee external partnerships with agencies, freelancers, and influencers to scale content efforts when necessary.
- Stay ahead of marketing innovations, particularly generative AI, analytics tools, web technologies, SEO, and content marketing best practices to enhance AffiniPay’s digital footprint.
About You
- 10+ years of experience in content strategy, digital marketing, or related roles, with at least 5 years in a leadership capacity, preferably within the fintech or SaaS industry.
- Authority in B2B web strategy with 10+ years of experience as a marketing leader within fast-paced technology companies
- Proven track record of leading successful content marketing strategies, preferably in fintech or other highly regulated industries.
- Strong understanding of SEO, digital marketing, and social media best practices.
- Experience managing and scaling content teams, with a focus on performance-driven results.
- Excellent communication skills, with the ability to present and articulate content strategies to senior leadership.
- Analytical mindset, with the ability to interpret performance data and make data-driven decisions.
- Strategic leader with the ability to execute and drive results with a meticulous attention to detail
- Strong analytical skills and metrics-based decision making
- Excellent verbal and written communications skills
- Proven track record of website management and execution
- Strong knowledge of Ad tech landscape
- Positive, can-do attitude and ability to manage multiple projects at once
- Extremely Flexible, Positive, Proactive with a strong bias towards action
Nice to Have
- Familiarity with Atomic design principles and UX design systems
- Familiarity with modern web development platforms and architecture
Our Story
Founded in 2005, AffiniPay’s mission is to build technology products that helps professionals focus on the work they love. As the leader in the professional payments industry, AffiniPay’s products serve legal, accounting, architectural, engineering and construction firms. Our portfolio of software solutions include MyCase (Legal Practice Management Software), CASEpeer (Practice Management for Personal Injury Firms), Docketwise (Immigration & Case Management Software), Soluno (Legal Accounting), and Woodpecker (Legal Document Automation). Our portfolio of payment solutions include LawPay (Legal), AffiniPay for Associations (Associations), CPACharge (Accounting Professionals), and ClientPay (Architect, Engineer, and Construction). AffiniPay’s products serve over one hundred thousand users, and we are noted as one of the fastest growing tech companies in Austin, Texas. We are constantly looking for talent to join our team to continue playing a key part in unlocking our potential.
Diversity, Equity & Inclusion at AffiniPay
At AffiniPay, we recognize that innovation occurs with a strong team of people who are diverse in background, personality, talent and ideas. Experience comes in many forms and ensuring a diverse and inclusive workplace where we continue to learn from each other is an integral part of our culture. We are committed to creating a welcoming and transparent environment for all that embraces those differences through education, equal access to opportunities and information, inclusionary programs, and community outreach.
Benefits that Benefit You!
As a people first culture, we believe it is important that our teammates are happy, healthy, and productive. In order to best support that, AffiniPay provides award-winning benefits that can make a difference in your life - right now and for the future.
- All employees receive fully covered medical, dental and vision coverage - Choose from our 2 available health plans based on what fits you and/or your family!
- Have some fur babies? - We offer them insurance too!
- RELAX and enjoy your time away with our flexible paid time off policy!
- We will help you plan for your future - 401K, or RRSP if in Canada, with a company match
- Competitive compensation packages that include mid-year and end-of-year bonuses and equity options for all full-time employees
- Health Wellness Program that includes nutrition consultations, mental health apps, and access to discounted memberships
- Have plans to grow your family? - Parental resources, including 16 weeks of paid time off for primary caregivers
- Professional development opportunities including mentorships, leadership programs and our AffiniPayU courses
- We believe it is important to give back with our Matching Gift Program and organized activities focused on donations, volunteerism and supporting the local communities throughout the country
- D&I initiatives provide educational opportunities regarding multicultural issues, tolerance, and celebrating diversity among our entire staff
- An incredible, in-office experience at our headquarters in Austin and San Diego including free lunch delivery, a fully stocked kitchen, and some “sweet” surprises for those afternoon pick-me-ups
Security Advisory
Our hiring teams at AffiniPay are dedicated to recruiting top talent that share our passion for serving the professional services industry through innovative financial technology. As such, our Talent Acquisition Team only follows legitimate hiring practices. We will always communicate with our candidates using emails with the AffiniPay domain and will never ask for sensitive/personal data during the application process. All interviews take place over phone call, Zoom/Google Meet or in person. All offers are communicated verbally by our Talent Acquisition Specialists with a written offer letter as a follow up.
