Hi, We’re AffiniPay!
AffiniPay is a leading fintech company, based out of Austin, Texas. As the market leader in professional services payments and practice management software, AffiniPay’s tech products serve legal, accounting, architectural, engineering and construction firms. AffiniPay has been recognized as one of Inc. 5000’s fastest growing companies in the U.S. for 13 years in a row, and as a result, our teams continue to grow as well!
AffiniPay offers multiple legal products for SMBs that span the entire customer lifecycle - from setting up a business with payments and spend management, to increasing productivity with full practice management solutions. AffiniPay is looking for our first Principal Product Manager, Growth on the Product team. This individual will spearhead the Growth function and execute product-led growth strategies from activation to expansion, turning new users into long-term engaged customers who buy additional products in our portfolio. You will drive initiatives with transformational impact focused on software & payments activation, onboarding, product adoption, and cross-sell / upsell.
This role is pivotal to accelerating AffiniPay’'s revenue growth by partnering with Engineering, Design, Research, Analytics, Customer Success, Sales & Marketing to reinvent how customers first interact with our products to understand how we solve their biggest challenges, removing friction in purchase flows, and driving customer lifetime value (LTV) through product adoption, upsells, cross-sells, and retention. You will work across multiple parts of the funnel to accelerate current growth loops and build new ones. You will also work closely with other Product Managers to drive revenue and unlock impactful expansion & cross-sell opportunities.
What You’ll Do:
Growth Strategy
- Define and lead a data-informed growth strategy for activation, retention & expansion, aligning it with broader organizational objectives and long-term vision to accelerate AffiniPay’s market leadership.
- Spend time with users and in the data to understand our users deeply, where they get stuck, where they find value, why they buy, why they churn & why they buy additional products.
- Identify and execute new bets and tactics to improve our acquisition & expansion funnel metrics with new, distinctive experiences & flywheels that drive purchase decisions, retention & cross-sell / upsell.
- Collaborate and iterate to identify an intuitive and compelling first-time user experience that immediately demonstrates the value of LawPay and MyCase to new users by streamlining onboarding, enhancing engagement, and improving time-to-value.
- Collaborate and iterate to drive feature adoption that lead to retained customers who expand via upsells and purchase other products to maximize LTV.
Data & Experimentation
- Partner with Product Analytics and Engineering to ensure accurate & comprehensive feature adoption metrics in Mixpanel.
- Drive data-informed decision-making by leveraging product analytics to understand how our customers use our product and help guide decisions on future improvements and optimizations.
- Use both quantitative and qualitative research to uncover opportunities within the acquisition and expansion funnels and validate ideas.
- Oversee and scale rapid experimentation processes, using data-driven hypotheses to identify new growth opportunities and drive experiments through their entire cycle: ideation, specification, development, release, analysis, and iteration
- Continuously track and optimize key metrics to activation rate, onboarding success rate, critical feature adoption, first year retention, payment volume, and expansion (tier upgrades, cross-sell)
- Develop insights from growth experiment outcomes, communicating learnings across teams to shape the product roadmap and company-wide initiatives.
Cross-Functional Collaboration
- Partner with teams across Engineering, Design, Marketing, Sales, Customer Success and Analytics to establish the vision and operational practices for a top-tier growth team.
- Aligning cross-functional teams on a clear growth vision, fostering consensus through data-backed strategies, roadmap prioritization, and hypothesis-driven experimentation.
- Collaborate with Sales, Rev Ops & Marketing to establish a Product-Qualified Lead (PQL) process for cross-sell / upsell based on product adoption.
- Partner with product, engineering, design, and marketing teams to execute strategies that enhance activation flows, foster engagement, and drive key outcomes such as user retention cross-sell, upsell, and overall long-term value.
About You:
- 7+ years of experience in product management or growth, with 3+ years of leading growth product teams in B2B SaaS and proven experience building scalable, repeatable processes to achieve sustained growth.
- Proven history of achieving growth goals in B2B SaaS products by driving activation, adoption, retention, engagement, and upsell/cross-sell.
- Strong aptitude in Mixpanel or similar analytics tools
- Experience establishing and managing an experimental framework - running, analyzing & iterating experiments with relentless attention to detail and willingness to get into the weeds. Desire to create an experimental culture on your team.
- Demonstrated success in leading cross-functional teams and influencing stakeholders at all levels of the organization, including executives.
- You combine exceptional business judgment with strong analytical skills and willingness to get into the weeds to drive company-wide growth initiatives.
- Is a self-starter with a growth mindset who looks to test, iterate, learn and set the bar high for how we operate.
Nice to Haves
- Experience establishing a growth function for activation & expansion in a SaaS company.
- Experience establishing a Product-Qualified Lead (PQL) process for cross-sell / upsells.
- Experience in payments or fintech industry
Our Story
Founded in 2005, AffiniPay’s mission is to build technology products that helps professionals focus on the work they love. As the leader in the professional payments industry, AffiniPay’s products serve legal, accounting, architectural, engineering and construction firms. Our portfolio of software solutions include MyCase (Legal Practice Management Software), CASEpeer (Practice Management for Personal Injury Firms), Docketwise (Immigration & Case Management Software), Soluno (Legal Accounting), and Woodpecker (Legal Document Automation). Our portfolio of payment solutions include LawPay (Legal), AffiniPay for Associations (Associations), CPACharge (Accounting Professionals), and ClientPay (Architect, Engineer, and Construction). AffiniPay’s products serve over one hundred thousand users, and we are noted as one of the fastest growing tech companies in Austin, Texas. We are constantly looking for talent to join our team to continue playing a key part in unlocking our potential.
Diversity, Equity & Inclusion at AffiniPay
At AffiniPay, we recognize that innovation occurs with a strong team of people who are diverse in background, personality, talent and ideas. Experience comes in many forms and ensuring a diverse and inclusive workplace where we continue to learn from each other is an integral part of our culture. We are committed to creating a welcoming and transparent environment for all that embraces those differences through education, equal access to opportunities and information, inclusionary programs, and community outreach.
Benefits that Benefit You!
As a people first culture, we believe it is important that our teammates are happy, healthy, and productive. In order to best support that, AffiniPay provides award-winning benefits that can make a difference in your life - right now and for the future.
- All employees receive fully covered medical, dental and vision coverage - Choose from our 2 available health plans based on what fits you and/or your family!
- Have some fur babies? - We offer them insurance too!
- RELAX and enjoy your time away with our flexible paid time off policy!
- We will help you plan for your future - 401K, or RRSP if in Canada, with a company match
- Competitive compensation packages that include mid-year and end-of-year bonuses and equity options for all full-time employees
- Health Wellness Program that includes nutrition consultations, mental health apps, and access to discounted memberships
- Have plans to grow your family? - Parental resources, including 16 weeks of paid time off for primary caregivers
- Professional development opportunities including mentorships, leadership programs and our AffiniPayU courses
- We believe it is important to give back with our Matching Gift Program and organized activities focused on donations, volunteerism and supporting the local communities throughout the country
- D&I initiatives provide educational opportunities regarding multicultural issues, tolerance, and celebrating diversity among our entire staff
- An incredible, in-office experience at our headquarters in Austin and San Diego including free lunch delivery, a fully stocked kitchen, and some “sweet” surprises for those afternoon pick-me-ups
Security Advisory
Our hiring teams at AffiniPay are dedicated to recruiting top talent that share our passion for serving the professional services industry through innovative financial technology. As such, our Talent Acquisition Team only follows legitimate hiring practices. We will always communicate with our candidates using emails with the AffiniPay domain and will never ask for sensitive/personal data during the application process. All interviews take place over phone call, Zoom/Google Meet or in person. All offers are communicated verbally by our Talent Acquisition Specialists with a written offer letter as a follow up.
