Join Affinidi and be part of the future of identity: secure, portable and controlled by the individual.

Affinidi empowers individuals and organisations with ownership and control of their verifiable data, to unlock value across borders and platforms.

Leveraging on the building blocks that Affinidi provides, trusted institutions and entities can issue verifiable credentials to customers, which can in turn be shared with other applications to access services in an open and interoperable ecosystem.

Currently undergoing development are three applications that leverage Affinidi’s technology: Safe Travel initiative, a digital medical credentials ecosystem to safely open up international air travel; Trustana, a curated B2B marketplace and trade platform connecting verifiable, international partners for seamless cross-border trade; and Good Worker, an online job matching platform for seasonal workers and employers in India.

Affinidi, along with the applications Trustana and Good Worker, are seeded by Temasek, a global investment company headquartered in Singapore.

We are building a motivated and entrepreneurial team who is passionate about identity, decentralization and technology to make this happen.

Responsibilities

  • Identify growth opportunities for brand identity, positioning and voice
  • Plan and execute activities/campaigns to global audience 
  • Develop deep understanding of company’s products and users
  • Formulate multi-channel growth strategies to achieve user growth goals based on product needs: SEO, SEM, social paid display and community/influencer development, word of mouth, email marketing, offline & online events etc.
  • Lead overall planning of user growth, propose product solutions and continuously improve new strategies through product innovation
  • Increase brand awareness and stay up to date with marketing trends 
  • Work with multiple upstream stakeholders and GTM leaders and downstream with agencies and end-users
  • Optimisation of A/B and multivariate tests to support product decisions
  • Support market viability tests, price testing, competitor research and branding tests
  • Streamline  and elevate multi-channel digital marketing efforts to drive inbound leads

 

You should apply if

  • You have solid experience in integrated marketing planning and execution 
  • Experience in air travel and/or healthcare industry 
  • Proven track record in planning and implementing successful brand awareness campaigns 
  • Experienced in growing and managing user base 
  • Strong passion and ability to thrive in a fast-paced startup environment

 

Bonus if: 

  • You have A/B test analysis ability/ SEO promotion ability

 


Equal Opportunity Statement

 

Our company embraces diversity in all of its forms and fosters an inclusive environment for all people to do the best work of their lives with us. 

We're an equal opportunity employer. All applicants will be considered for employment without attention to ethnicity, religion, sexual orientation, gender identity, family or parental status, national origin, veteran, neurodiversity status or disability status.

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