The Company

Welcome to Aetion! Since our debut in 2013, we have grown into one of the country’s leading science-driven technology companies using real-world evidence to provide innovative healthcare solutions.

We achieve this with our Aetion Evidence Platform, a software platform used to evaluate the safety, effectiveness and value of medications, delivering better outcomes to patients, medical professionals and clients.  We’ve partnered with top biopharma companies and are backed by leading venture capital firms to help further expand our research and product line.

To continue our mission to transform healthcare, we’re assembling a team of talented individuals who know how to work collaboratively and authentically, to innovate and think transformation, not status quo. 

If that’s you, we’d love to hear from you.

 

Description

The Senior Director, GTM is highly focused on the customer buying journey and experience in support of our revenue and ACV goals. This person is responsible for understanding the customers’ needs and connecting them to the right solutions to meet those needs. The Senior Director, GTM will focus on generating leads and moving customers through the buying journey, understanding which channels are most effective to reach our target customer segments, enabling Growth to successfully engage prospects, and working across functions to facilitate great customer experiences. This person will also manage a product/offering marketer, who will have direct responsibilities to support those products and offerings from development through launch/sales.

 

Responsibilities

The following duties include, but are not limited to...

  • Lead the strategy and implementation for how we support our GTM sales team
    • Own the development and alignment of our GTM framework .
    • Enable Growth to successfully engage customers and meet ACV goals by developing and executing a strategic sales enablement plan (tools, assets, processes, communications, and knowledge sharing) based on best practices.
    • Develop and execute go-to-market programs for new solutions (e.g., descriptive analysis product), and market segments (e.g., Commercial).
    • Partner closely with Product to gain a deep understanding of the product vision, roadmap, and upcoming functionality to support external communications and user engagement.
    • Proactively identify customer success stories and bring those stories to life for use in marketing (e.g., expand value stories compendium to meet new solutions).
  • Ensure a healthy funnel for quality lead generation 
    • Align definitions with Growth for MQLs and SQLs
    • Develop a roadmap for lead generation by segment based on historical Marketing and Growth data and secondary research to reach our 1-3 year goals
    • Support sales enablement programs and events designed for lead generation such as conferences (e.g., ISPOR).
    • Coordinate with marketers from Replica and other acquisitions to ensure seamless promotion and metrics to ensure successful lead generation
  • Provide the Voice of the Customer to internal decision making
    • Develop a deep understanding of our customer segments and their needs, how our solutions meet those needs, and how satisfied our customers are with our solutions (e.g., through a customer experience dashboard).
    • Collaborate with the Senior Director of Brand and Segment Marketing to shape our selling framework, messaging, and value proposition and generate supporting collateral.
  • Support efforts to optimize account performance and potential
    • Create content (e.g. thought leadership, videos, website copy, blog posts, infographics) to articulate the benefits of the solution to the marketplace.
    • Create and maintain a library of sales tools, such as customer presentations and competitive materials.
    • Develop and execute marketing plans to cross-sell, up-sell, and retain revenue with current accounts and drive new business in biopharma (e.g., ABM). 
    • Empower Growth to communicate our solutions effectively to prospective customers through improved demo capabilities.
    • Work closely with Growth to identify areas for support and communicate strategic enablement initiatives.
    • Collaborate with Delivery to support customer experience efforts.
    • Create and implement Aetion’s first loyalty program.
  • Engage as a leader of the Customer Organization
    • Manage and coach the Product Manager and other members of the GTM team
    • Act as a strategic thought partner, bringing new ideas to the team while remaining customer-focused.
    • Take on special projects to support a hypergrowth, early-stage firm that serves an evolving market.

Qualifications

  • 10+ years of experience in marketing, marketing operations, sales, and/or consulting, with preference for candidates with Life Science real-world data (RWD) experience.
  • MBA or Masters equivalent preferred.
  • Proven ability to build relationships with other teams and across all levels.
  • Strong stakeholder management skills.
  • Strong project management and organizational skills with exceptional attention to detail.
  • Exceptional written and oral communication skills with a demonstrated ability to develop clear, concise, compelling messaging across different audiences and channels.
  • Strong presentation skills.
  • Self-motivated, innovative, collaborative, creative, and analytical.
  • Fast learner and proven ability to excel in a dynamic, fast-paced environment.
  • Ability to prioritize time effectively to meet multiple objectives.
  • Sincere interest in learning about the business of healthcare; can readily/swiftly navigate through change and ambiguity; eager to improve processes and productivity.
  • Intangibles: curiosity, versatility, bias toward action, service ethic, conscientiousness, invested in the success of the team/others.

 

About Aetion 

  • Lead at all levels – Aetion is a diverse workforce of scientific thought leaders and technological innovators coming together with a vision to dramatically improve the Healthcare industry.  Aetion supports and maintains a presence in organizations such as ISPOR, ISPE, ASHP, and HIMSS
  • Located in three cities — We have offices located in Midtown Manhattan near Penn Station, Boston's financial district, and Los Angeles. All locations are accessible by various forms of public transportation.
  • Social and energetic offices – with a modern layout, and a giant kitchen and eating/social area. We have an open floor plan with an abundance of conference rooms, designed for impromptu collaboration, company gatherings, and industry meetups and events. 
  • Great perks – We offer competitive salaries, top-of-the-line benefits, company ownership stock options, 4% 401(k) match, and unlimited PTO.
  • Awards – Aetion is the recipient of numerous prestigious awards: 

Aetion is an Equal Opportunity Employer. Aetion is committed to being an employer of choice, not just a good place to work, but a great and inclusive place to work. To that end, we strive to recruit and maintain a workforce that meaningfully represents the diverse and culturally rich communities that we serve. Qualified applicants will receive consideration for employment without regard to their race, color, religion, national origin, sex, sexual orientation, gender identity, protected veteran status or disabled status or, genetic information.

 

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