Location: Mountain View
At Aerospike, our focus is helping companies tackle seemingly insurmountable problems and doing what’s never been done before. That is why we developed the world's leading real-time data platform that powers mission-critical applications at the world's most innovative, category-disrupting companies. Our customers have deployed extreme-scale real-time applications to fight fraud, dramatically increase shopping cart size, enable global digital payments, and deliver hyper-personalized user experiences to tens of millions of their users.
About the Role:
We are looking for a Sr. Manager, Marketing Operations to join our team. The ideal candidate has a passion for process improvement, data analysis, and marketing technology. This role is crucial to optimizing our marketing programs, driving efficiency, and supporting the broader marketing team.
You should be experienced with highly cross-functional work and be excited about the opportunity to identify and establish data insights that will drive informed decision-making to continuously optimize and improve performance. You will be responsible for platform administration, campaign architecture/management, reporting, and analytics for marketing programs.
What you’ll be doing:
- Work hand-in-hand with marketing, and revenue operations to ensure effective processes are in place to actively monitor, analyze, measure, and report the health of marketing contribution to pipeline, program ROI, customer acquisition and penetration, contact acquisition and activity.
- Continuously optimize the lead generation workflows, ensuring seamless transitions from lead capture to nurturing and conversion.
- Implement robust tracking mechanisms to monitor the performance of marketing campaigns across various channels and touchpoints.
- Establish and maintain attribution models to accurately measure the impact of each marketing initiative on lead generation and sales outcomes.
- Update and optimize lead nurturing and lead scoring programs to enhance lead quality and improve conversion rates.
- Manage and administer marketing automation in Marketo / Salesforce Marketing Cloud Account Engagement and integrations with other platforms (LinkedIn, Qualified, GoToWebinar, Demandbase, etc.).
- Ensure data integrity across marketing systems, analyze marketing data to provide insights, and support decision-making.
- Provide training and support to marketing team members on marketing automation platforms, processes, and best practices to ensure alignment and proficiency.
- Audit and evaluate our marketing technology stack focusing on how to drive improved performance and efficiency through marketing operations processes and technology.
What we’re looking for:
- 5-7 years of marketing operations experience in a B2B technology company
- Advanced knowledge of Salesforce, Marketo, Demandbase, and data analysis tools like Looker or Tableau
- Strong analytical and problem-solving skills, with the ability to translate data into actionable insights
- Exceptional communication and collaboration skills, with the ability to work effectively across teams and levels
- Good understanding of pipeline stages to provide reporting and analysis on what can be done to accelerate pipeline and assess what programs are helping drive closed-won revenue.
- Expertise in campaign management standard methodologies, lead scoring, multi-touch attribution, and conversion tracking
- Expertise in data and analytics, including database setup and clean-up, funnel analysis, campaign ROI analysis, and pipeline reporting
- Understanding of other data tools like ZoomInfo, Lean Data, Qualified, Outreach, and Seamless
- High attention to detail and a commitment to maintaining data accuracy and integrity
- Ability to thrive in a fast-paced, dynamic environment and adapt to changing priorities.
Aerospike is an Equal Opportunity Employer. We are committed to providing an environment free from discrimination on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental
disability, national origin, veteran status, or any other basis covered by appropriate law.
Join us at Aerospike and be part of a dynamic team that is shaping the future of data management. Salary Range for California Based Applicants: [$140,000 - $160,000] (actual compensation will be determined based on experience, location, and other factors permitted by law)
