Head of Analytics

AdQuick is building the operating system for advertising in the real world. One of our major components is a capturing attribution and ROI data for advertising based on the outdoor advertising medium.

Location: Flexible, ideally LA, NYC, SF

Responsibilities:

  • Drive analytics capabilities from idea to execution: you’ll be working with our product and engineering team to bring data generated in the real world into dashboards and other data sources to make life easy for customers
  • Interface with customers: analytics in outdoor advertising can be new to many customers and explaining why and how they should utilize AdQuick attribution capabilities is a major component of the role
  • Analyze data: you should be proficient handling large data sets, drawing threads between separate sources of data, and translating those into insights

Background:

  • Familiarity with real world movement and location data sets
  • Excel expertise is a must and SQL proficiency is very nice to have
  • Digital marketing, marketing analytics, media and advertising experience are great
  • Brand-facing roles and interaction with customers on a frequent basis
  • Experience owning product and interfacing with product, design and engineering to create new products

Personal characteristics:

  • Customer obsessed - you can listen to customer pain points and translate them into product, process and user experience solutions
  • Analytical: you have comfort and proficiency with numbers, can simplify complexities, and use data to inform strategy and product improvements
  • Versatile: thrives in a rapidly-changing environment, able to wear multiple hats simultaneously without losing track of priorities
  • Product and tech savvy: You’ll be the biggest power user of the platform and will be able to deftly illustrate to customers all the benefits of the platform and product
  • Persistent and resilient: startups are hard, fast-changing and and require a level of grit many people lack

What you’ll be doing:

  • Joining customer meetings to explain the value of AdQuick’s attribution capabilities
  • Developing analytics capabilities roadmap
  • Working with sales to educate the team on the latest attribution capabilities, case studies, and application for these insights
  • Being creative in new applications of ROI and attribution data across the industry
  • Vetting data partners and integrating new data sets into the AdQuick planning and attribution platform

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