Acronis has pioneered the new IT discipline of Cyber Protection, which combines data protection and cybersecurity into a unique and integrated approach. The Acronis Cyber Protect solution is a ground-breaking approach with innovative technology that is revolutionizing the industry as we know it. Acronis is entering an exciting phase of rapid-growth and expansion, and has recently received a $250 million dollar investment from CVC Capital Partners, bringing our total valuation to more than $2.5 billion. So we are looking for more talented and hard-working individuals who are ready for a new challenge and will join us on our mission to protect the digital world!

We are looking for an experienced and driven Regional Marketing and Communications Manager to join our Channel & Field Marketing  team. The Regional Marketing and Communications Manager will be responsible for developing and executing the marketing plans to increase the demand and the brand awareness for Acronis solutions in Israel. You will plan, implement and track all Acronis Marketing, PR and HR brand activities with external and internal audiences, as well as lead generation and channel marketing activities to support aggressive sales goals. To do so, you will work closely with the Head of R&D, HR, local sales teams, global marketing teams, channel and alliance partners. This position is based in Israel.

We are looking for the next member of our “A-Team.” Are you a highly-motivated individual who thrives in a fast-paced and high-volume work environment? Do you possess a positive can-do, never-give-up attitude? Do you play nice with others on a team? Are you ready to make an impact?

RESPONSIBILITIES:

  • Develop and manage quarterly marketing plans and budgets in the regions to meet lead targets and support our Acronis sales organization.
  • Develop channel-marketing opportunities with distribution, service providers and resellers through joint marketing plans and co-funding.
  • Manage local online and off-line marketing campaigns across diverse channels.
  • Ensure the smooth and timely execution of global campaigns in your region, including content review, list management, scheduling and Salesforce.com reporting to guarantee program effectiveness.
  • Manage public and Acronis events including logistics, pre- and post-event activities and reporting.
  • Brief and manage telemarketing resources to ensure proper qualification and conversion of marketing leads.
  • Work cross-functionally with product marketing, channel and campaign groups to roll out high-impact integrated campaigns, and ensure consistent brand messaging across all communications.
  • Local content development, review and proof reading of global marketing materials
  • Responsible for forecasting, tracking and reporting the ROI of all marketing activities.

PR and Internal communications
• Establish Acronis in Israel as an innovation and technology leader
• Develop / implement communication plan in Israel (incl. goals, strategy, objectives and tactics) and media strategies (incl. seeking high-level placements in print, broadcast and online media)
• Develop / implement communication plan with and for employees in Israel together with HR and R&D leaders
• Budgeting of all Acronis engagements in events, PR and internal communications activities in Israel
• Build relationships with thought leaders to grow industry awareness in the country
• Manage media inquiries and interview requests
• Create content for press-releases, byline articles and keynote presentations
• Manage negative comments on social media & together with support team help to solve journalists’ & bloggers’ troubles with Acronis software
• Build Acronis HR brand (University communications, public tech talk organization for students with Acronis speakers, HR awards, etc.)
• Monitor, analyze and communicate PR results on a weekly, monthly & quarterly basis

REQUIREMENTS:

  • Relevant higher education degree (e.g. Business Administration) or long-term experience in marketing.
  • 5+ years of experience in the IT market.
  • 5+ years’ experience in the channel sales / B2B marketing area and in developing marketing strategies.
  • Full command of channel enablement tools and relationship management.
  • Proven skills at rolling out integrated marketing programs.
  • Exceptional organizational abilities, detail oriented, strong multi-tasking and prioritization abilities.
  • Good numeracy to analyse campaigns for return investment and decide future activity.
  • Proven ability to work cross-functionally at various levels (local, regional and global) of an organization.
  • Must be familiar with office software (Word, Excel, PowerPoint) and CRM applications.
  • Willingness to travel.
  • Must possess excellent verbal and written communication skills.
  • Have a full understanding of media needs and media relationships.
  • Be proactive, reliable, responsible and accurate with an attention to detail.
  • Tactical understanding of all primary social media platforms.
  • Ability to work in high-stress environments, often for long hours.
  • A wide degree of creativity and latitude.
  • Self-motivated with a positive and professional approach to management.

Acronis is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, marital status, national origin, physical or mental disability, medical condition, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, gender identity or expression, or any other characteristic protected by applicable laws, regulations and ordinances.

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