Acronis has pioneered the new IT discipline of Cyber Protection, which combines data protection and cybersecurity into a unique and integrated approach. The Acronis Cyber Protect solution is a ground-breaking approach with innovative technology that is revolutionizing the industry as we know it. Acronis is entering an exciting phase of rapid-growth and expansion, and has recently received a $250 million dollar investment from CVC Capital Partners, bringing our total valuation to more than $2.5 billion. So we are looking for more talented and hard-working individuals who are ready for a new challenge and will join us on our mission to protect the digital world!

We are looking for an experienced and driven Regional Demand Gen Manager Europe to join our Marketing team. The Regional Demand Gen Manager Europe will own the creation, execution, optimization and tracking of integrated marketing campaigns to drive demand generation and service provider recruitment across Europe.

The Regional Demand Gen Manager Europe will work closely with the Regional Marketing Team and the Global Digital and Campaigns Teams, together formulating plans and creating programs to support Acronis’s marketing and sales targets and to further develop the company's brand awareness as the leader in Cyber Protection across Europe.

We are looking for the next member of our “A-Team.” Are you a highly-motivated individual who thrives in a fast-paced and high-volume work environment? Do you possess a positive can-do, never-give-up attitude? Do you play nice with others on a team? Are you ready to make an impact?

RESPONSIBILITIES:

Campaign marketing

  • Formulate and drive regional campaign marketing plans that drive awareness, engagement, and conversion for Acronis’s solution portfolio
  • Partner with international marketing teams to provide the expansion of global campaigns and consistency of outcomes in the region
  • Analyze and report on the results of the campaigns
  • Collaborate and develop strong working relationships with cross functional teams across the global marketing and the digital media organizations (Product Marketing, Global Marketing, Communications, PR, Sales) to reach maximum effect from the campaign
  • Manage top-down forecasts and budget for your campaigns in connection to quarterly and annual plans
  • Measure and optimize marketing funnel and programs. Take accountability for budget, resource allocation, and performance to plan against defined metrics
  • Drive marketing innovation and creativity. This role requires you to champion your audience and actively apply audience insights and marketing analytics to deliver plans that achieve business targets and audience goals
  • Build best in class customer journeys for service providers and end-customers in the region
  • Stay up to date on industry/market trends as well as competitor activity

Digital marketing

  • Support the global digital strategy within the European region to increase the number of high-quality leads
  • Assist in developing and managing marketing campaign strategies for all digital marketing initiatives (SEO, SEM, content development & marketing, website, email, paid advertising, social media, and others)
  • Facilitate the flow of lead generation through to the CRM (Salesforce.com), actively manage the CRM platform for marketing needs, drive prospects to MQLs and then to opportunities
  • Help to optimize email and marketing automation strategies
  •  Analyze and report on the results of the digital marketing channels. Recommend strategic and tactical changes to increase return on investment (ROI)

REQUIREMENTS:

  • Home office based in the UK or based in the Munich Office (Germany)
  • Track record of developing and managing multiple large-scale 360 campaigns simultaneously, across paid media and owned channels. Should be familiar working with external marketing agency partners and in-house teams to deliver these
  • Exceptional project management skills and attention to detail
  • In-depth understanding of omnichannel marketing
  • Must thrive in an environment of rapid change, moving targets, limited resources, high intensity and cross-functional dependencies
  • Ability to prioritize tasks when faced with multiple deadlines and operate under tight deadlines
  • Resourceful and able to pivot and innovate
  • Ability to work independently and autonomously, while maintaining a team-oriented attitude
  • Experience using Salesforce, Marketo or other marketing automation platforms

DESIRED:

  • Experience working in a technology company
  • Have launched marketing campaigns focused on IT service providers and IT pros

 

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