Acquia, is transforming the digital strategies of companies all over the world with our open cloud platform. We are passionate and relentlessly committed to helping our clients create digital experiences that are more relevant, personalized, and built for a fast-changing, always-connected, mobile-first world. Headquartered in the US, we have been named as one of North America’s fastest growing software companies as reported by Deloitte and Inc. Magazine, and have been  rated a leader by the analyst community and named one of the Best Places to Work by the Boston Business Journal. We are Acquia. We are building for the future of the web, and we want you to be a part of it. 

The Senior Marketing Campaigns Specialist will work as a part of a data-driven, modern B2B marketing and demand gen team to help measure, manage and optimize our go-to-market processes to drive business results.  This individual will leverage our marketing technology systems to assist marketing and sales in processing inbound leads and will report on and measure the results. This role is crucial in managing our lead flow and reporting processes, helping to optimize our marketing investments and maintain a close partnership with Sales.

Data is the lifeblood for this role. It is the ‘hub’ of the Marketing team – everything you do radiates outward to influence other Acquian teams with your actionable insights. You’ll be providing them the tools and visibility they need in order to meet their goals in Sales and other key areas. The ideal candidate will be detail-oriented and enjoy problem-solving and making data-driven decisions.

Responsibilities:

  • Work as a part of a small, focused team to measure and report on key demand generation and sales metrics to enable marketing and sales to execute effectively and to support strategic initiatives
  • Identify data inconsistencies across sales and marketing platforms and work with team members to identify root causes and implement a sound solution
  • Work cross-functionally with sales management and the inside sales team to help drive success in lead management and to track and improve funnel efficiency
  • Work with our Salesforce.com development team to manage workflows, system processes and permission levels
  • Assist with execution of key processes in Marketo (marketing automation tool) and Salesforce (CRM), including lead scoring, lead assignment, and more
  • Process leads in CRM system and distribute them to Sales team
  • Develop and maintain effective internal customer relationships; listen to customers and address needs and concerns.
  • Take on additional responsibilities and fill in gaps. Own deliverables and is accountable for results. Recognize when it's appropriate to jump in and own it, and also when to provide support and collaboration.
  • Perform ad hoc data quality projects as needed to uphold database integrity
  • Help to create processes that drive speed and efficiency in systems
  • Constantly work towards meeting weekly lead generation goals for the Marketing team

Requirements/Skills:

  • 1-2+ years experience with CRM and marketing automation solutions
  • Salesforce required; marketing automation (Marketo) required, Mautic experience is a plus
  • Analytical and quantitative; enjoys using data to derive deep insights into the business, Domo experience is a plus
  • Detail oriented and accurate
  • Passion for digital marketing
  • Enjoys problem solving
  • Works well both independently and cross-functionally
  • Proficient with G-Suite (Docs, Sheets, Slides) and Microsoft business applications (Word, Excel, Powerpoint)
  • Prior success in taking ownership of projects from start to finish, including proactively communicating any issues & management adjusting expectations
  • Proven ability to learn new concepts easily
  • Works well under deadlines
  • Ability to identify and communicate issues quickly

Acquia is an equal opportunity (EEO) employer. We hire without regard to age, color, disability, gender (including gender identity), marital status, national origin, race, religion, sex, sexual orientation, veteran status, or any other status protected by applicable law.

Apply for this Job

* Required

  
  
When autocomplete results are available use up and down arrows to review
+ Add Another Education


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Acquia are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.