Job purpose

Develop and integrate technologies for marketing and analytics to maximize team efficiency and performance for leading e-commerce websites.
To work together with the Core Technology and Web Development Team for any marketing technology integration.
Contact point for any marketing technology supports internally and externally with the client (minimum).
Lead the execution of marketing tracking technology platforms, such as Google Tag Management platforms, Facebook Pixel, Google ads conversion tracking and Google Analytics

Job Responsibilities:

Ideate, plan, and execute scalable digital marketing tools and CRM systems to develop and execute effective and data-driven strategies for our partners to acquire leads, retain customers, and upsell them into new services
Identify opportunities for optimization and fine-tuning customer journey for web experiences to with advertising and analytical platforms to maximize sale performance for leading e-commerce websites
Perform data analysis on available data to create better strategies, segmentations, and communications for end consumers
Work project-based with the team to build online marketing tools to improve team efficiency by reducing team workload, solving team pain points, and improving business efficiency
Assist internal team members on any technical and analytical queries and tasks as well as providing recommendation/consulting service to clients
Perform data collection & cleaning in order to prepare dashboards & reports as required by the management team
Keep up with best practices, new tools & technologies to help optimize websites & campaigns
Use data-driven insights to understand user behaviors, identify areas of improvement, and implement enhancements.
Oversee A/B testing and other optimization efforts to increase conversion rates and user satisfaction.

Key Requirements:

2-4 years of experience in website development or CMS and digital marketing tracking implementation
Minimum Bachelor’s Degree in Computer Engineer, Computer Science or IT related.
Familiar with marketing analytics and marketing technology platforms such as Google Analytics, Google Tag Manager, Facebook pixel, Google Ads conversion tracking, Tiktok or LINE conversion tracking.
Familiarity with Excel, HTML, CSS, JavaScript
SQL or Python, SQL, PHP knowledge would be an advantage
Fluent verbal & written English
Experience in Restful API or analytical skill is a plus
Experience with digital marketing would be an advantage
Experience with Excel, R, ETL or other data programming or BI tools is a plus
Eagerness to learn and adopt new tools & technologies as well as share knowledge with others
A self-starter–ability to work independently, take initiatives, and handle multiple projects
Ability to overcome difficulties, solve problems, and initiate solutions
High flexibility and adaptability with openness to change
Detail-oriented
Passion in e-commerce, digital marketing, driving performance, and making an impact

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Marketing Technology Support - Senior Specialist

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