The ACLU seeks a full-time position of Senior Product Manager in the Product & Technology Department of the ACLU’s National office in New York, NY or Remote*.

The ACLU’s Product & Technology team partners with departments across the ACLU in order to build and maintain innovative, robust and secure digital products and technical systems that accelerate the ACLU’s mission as our nationwide guardian of rights and liberties. We are a team of engineers, designers, product managers and administrators who take pride in creating technical solutions that help raise money, get our message out in the world, mobilize our supporters and manage our data with integrity. 

Reporting to the Head of Product, the Senior Product Manager works collaboratively with leadership and tech team members to drive product development for user-facing products, services and platforms. The Product Manager will play a leading role in building products to reach and engage constituents such that the ACLU’s fundraising, advocacy, engagement and communications needs are best met. This is core to the ACLU’s growth plans in the digital space.  

*Note: this position may be approved for remote work from a different U.S. location 


  • Own and drive the growth-focused product roadmap for internal and external facing growth products and features that help the ACLU “stay fit to fight” through fundraising and list-building initiatives
  • Build strong relationships with stakeholders in Analytics, Development, Digital, Salesforce Support, and Data Governance to understand their department-specific needs, prioritize goals, and build a strategy for each product that is in-line with the organization’s goals and priorities
  • Manage timely updates and communications about the various projects and workstreams for the Growth Pod, adopting the best format and channel for different stakeholder or user groups
  • Collaborate with Digital and Development colleagues to identify new opportunities for innovation and improvements to the website experiences that optimize conversion, esp. revenue and list-building
  • Work closely with stakeholders to explore and identify product requirements for projects added to the tech team’s roadmap. Be able to define lean minimally viable products (MVPs) that solve real problems and have measurable success metrics
  • Work closely with leadership to justify product roadmap decisions and overall product strategy choices. Iterate and make changes to strategy and roadmap when data or landscape changes require so
  • Help establish product-driven success metrics for projects you lead. Report back on these success metrics and convene conversations so that all members of the team understand how products are performing and what that means for the broader roadmap
  • Collaborate closely with product designers, engineers, and SMEs to explore problem areas and ensure designed solutions best solve well-defined problems. Have good experience facilitating an inclusive product development process to ideate and execute in a healthy fashion
  • Identify research priorities with the product design team ensure qualitative research practices can consistently used for product discovery and product validation
  • Work with the Analytics team to understand how products are performing and where further optimizations are needed. Iterate on the product roadmap for your area of ownership to ensure analytics-driven insights are being acted on
  • Be a great storyteller! Be comfortable presenting roadmaps, product requirements, usage analysis and more to leadership, team members, stakeholders and others in order to help them understand the power of product-driven development
  • Model product leadership skills in order to solve problems and empower colleagues to deliver higher quality work 

In addition to:

  • Engage in special projects and other duties as assigned
  • Center principles of equity, inclusion, and belonging in all work, embedding the values in program development, policy application, and organizational practices and processes
  • Commitment to the mission of the ACLU
  • Demonstrate a commitment to diversity within the office using a personal approach that values all individuals and respects differences in regards to race, ethnicity, age, gender identity and expression, sexual orientation, religion, disability and socio-economic circumstance
  • Commitment to work collaboratively and respectfully toward resolving obstacles and/or conflicts


  • Has experience in launching successful digital products, including shaping and driving strategies for internal and external users
  • Has experience working on cross-functional product teams of engineers, designers and analysts to ideate, build and deploy digital products
  • Strong experience writing product briefs and/or specs in order to define requirements for the design and engineering phases of product development
  • Fluency with creating different product artifacts tailored for different purposes and audiences (e.g., product one-pagers, product requirements docs (PRDs), vendor RFPs, proposals and presentations, etc.)  
  • Clear experience with A/B testing including writing experiment briefs, synthesizing testing results, and incorporating testing into active product roadmaps
  • Demonstrably strong customer and stakeholder empathy including using this empathy to ask questions and build solutions that address explicitly defined needs
  • An ability to work with varied stakeholders to propose, prioritize, and select projects and to create product roadmaps 


  • Strong customer and stakeholder empathy, which manifests in thoughtful partnership that results in building high-quality products that solve explicitly defined needs
  • Commitment to addressing digital security, accessibility, and privacy issues
  • Familiarity with CRMs and data management
  • Familiarity with growth funnels, engagement ladders, and other digital marketing frameworks
  • Experience working with or managing technical vendors
  • Experience with common product design practices (wireframing, user research, design-driven testing, etc.)
  • Strong understanding of digital security, accessibility, and privacy issues
  • Strong written, oral, and interpersonal communications skills and the ability to make decisions and implement projects in a team-oriented environment
  • Experience in nonprofit or campaign fundraising, education, advocacy or rapid-response environments strongly preferred


The ACLU values equity, transparency, and clarity in pay. Consistent with the ACLU’s compensation philosophy, there is a set salary for this role. The annual salary for this position is $143,943 (Level E), reflective of a position based in New York, NY, where our National offices are headquartered. This salary will be subject to a locality adjustment (according to a specific city and state), if an authorization is granted to work outside of the location listed in this posting. 


The ACLU dares to create a more perfect union – beyond one person, party, or side. Our mission is to realize this promise of the United States Constitution for all and expand the reach of its guarantees.

For over 100 years, the ACLU has worked to defend and preserve the individual rights and liberties guaranteed by the Constitution and laws of the United States. Whether it’s ending mass incarceration, achieving full equality for the LGBTQ+ community, establishing new privacy protections for our digital age, or preserving the right to vote or the right to have an abortion, the ACLU takes up the toughest civil liberties cases and issues to defend all people from government abuse and overreach.

Equity, diversity, and inclusion are core values of the ACLU and central to our work to advance liberty, equality, and justice for all. We are a community committed to learning and growth, humility and grace, transparency and accountability. We believe in a collective responsibility to create a culture of belonging for all people within our organization – one that respects and embraces difference; treats everyone equitably; and empowers our colleagues to do the best work possible. We are as committed to anti-oppression and anti-racism internally as we are externally. Because whether we’re in the courts or in the office, we believe ‘We the People’ means all of us.

The ACLU is an equal opportunity employer. We value a diverse workforce and an inclusive culture. The ACLU encourages applications from all qualified individuals without regard to race, color, religion, gender, sexual orientation, gender identity or expression, age, national origin, marital status, citizenship, disability, veteran status and record of arrest or conviction, or any other characteristic protected by applicable law. Black people, Indigenous people, people of color; lesbian, gay, bisexual, transgender, queer, and intersex people; women; people with disabilities, protected veterans, and formerly incarcerated individuals are all strongly encouraged to apply.

The ACLU makes every effort to assure that its recruitment and employment provide all qualified persons, including persons with disabilities, with full opportunities for employment in all positions.

The ACLU is committed to providing reasonable accommodation to individuals with disabilities. If you are a qualified individual with a disability and need assistance applying online, please email benefits.hrdept@aclu.org. If you are selected for an interview, you will receive additional information regarding how to request an accommodation for the interview process.

The Department of Education has determined that employment in this position at the ACLU does not qualify for the Public Service Loan Forgiveness Program.


Apply for this Job

* Required
resume chosen  
(File types: pdf, doc, docx, txt, rtf)
cover_letter chosen  
(File types: pdf, doc, docx, txt, rtf)

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in ACLU - National Office’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Please reach out to our support team via our help center.