The ACLU of New Mexico Communications Department engages our supporters and other target audiences to help protect and expand civil liberties and civil rights, and also illustrate the value and impact of the ACLU’s transformational work. Through our messaging, engagement with reporters, our written content, creative branding, and visual identity, we encourage support for the ACLU and help to build a more perfect union.
The ACLU of New Mexico seeks an experienced, talented, and innovative communications professional to collaborate on the development and implementation of the ACLU of New Mexico’s communications strategies to achieve organizational priorities including but not limited to, reducing the size and scope of our criminal legal system, ending the criminalization of immigrant communities, ensuring equitable access to reproductive healthcare and fighting the rise of a surveillance state.
Reporting to the Communications Director, the Sr. Communications Strategist will play a critical role in developing and executing communications strategies that advance the ACLU’s work on civil liberties and civil rights. The position collaborates with communications colleagues, organizers, lawyers, advocates, and forms alliances with strategic partners. The position will engage target audiences about ACLU litigation and advocacy; create compelling narratives that support the organization’s mission and goals; secure news coverage and influence how our issues are framed in the media; create content for publications and the website; and plan and execute press conferences.
The successful candidate must be committed to supporting an equitable and inclusive work environment, thriving in a collaborative organization and managing relations with a diverse staff.
The ACLU of New Mexico is the state affiliate of the ACLU, the nation’s premier civil rights and civil liberties organization. The purpose of ACLU-NM is to protect and advance justice, liberty and equity as guaranteed by the constitutions of New Mexico and the United States. We work to make justice, liberty and equity realities for all people in New Mexico, with particular attention to the rights of people and groups who have historically been disenfranchised.
We partner with individuals and communities impacted by injustices to inform and mobilize people throughout the state. The people in the center of the struggles for justice, who feel the impact in their daily lives, are especially important allies.
The ACLU of New Mexico is committed to ending racism and other inequities. This includes how we work with each other and with our partners and allies in the communities we serve. We are looking for candidates who share our commitment to advancing racial justice, both internally in our organization and externally in the communities that we serve.
This is an exciting time to join the ACLU. Check out our website www.aclu-nm.org for more information about how we are fighting to protect civil rights and civil liberties.
- Strategy: Work with the communications director (CD) to develop and implement an integrated, strategic communications plan that promotes the ACLUs work across a broad platform of media outlets.
- Messaging: Develop and maintain consistent talking points for the organization’s issue areas to be used in organizational communications.
- Campaigns & Project Management: Lead key communications and advocacy campaigns or projects as assigned. Assume a leadership role in the affiliate’s collaborative work with external partners, including strengthening relationships, working collaboratively to design innovative solutions to problems, and ensuring the affiliate meets deliverables.
- Content Development: Engage with clients, community members, and coalition partners to identify and develop stories about civil liberties issues and that advance ACLU-NM’s strategic goals. Draft and design reports, write articles, blog posts, op-eds and develop other materials that advocate for ACLU-NM policy, development, and legal priorities throughout the state.
- Media Relations: Develop press releases, pitch stories, and facilitate media coverage for designated legal and policy initiatives under the supervision of the CD. Prepare and facilitate media training for new staff, clients, and community partners as well as coach current staff to become more effective messengers and on-camera spokespeople in conjunction with the CD. Act as a spokesperson for the ACLU-NM as required.
- Internal Communications & Administration: Work with the CD to refine and update the Communications Department guiding processing and protocols about best practices in strategic communications.
- Writing & Editing: Edit and produce the ACLU-NM blog, engaging constituents and decision makers with ACLU-NM priority work and issues. Work with the CD to plan and write the ACLU-NM newsletter. Assist in the development of ACLU-NM marketing, fundraising, and education materials.
- Digital Communications: Work with CD and the senior digital media strategist to create a steady supply of engaging content for web, email, and social media audiences.
Work with CD and senior digital media strategist to produce compelling video and multimedia content in support of strategic communications priorities.
- Quality Control: Help to ensure quality of public-facing content by reviewing and editing social media posts, emails, press releases and other materials to ensure content is free of errors, compliant with ACLU tone and messaging, accurate, and readable.
- Oversee all affiliate communications in CD’s absence.
- May supervise staff, interns, and volunteers.
- Other projects and responsibilities as required.
The Senior Communications Strategist should possess the following experience and personal attributes:
- An understanding of and enthusiasm for civil liberties and civil rights and personally committed to advancing the ACLU’s values, mission, goals and programs.
- Strong commitment to racial and social justice.
- Awareness of, and willingness to engage in, the difficult and transformative work of challenging systems of oppression, institutional and structural racism, and implicit bias.
- Ability to participate in, create and sustain inclusive and engaging spaces for all races, ethnicities, genders, ages, classes and geographies.
- Minimum of four years of experience and demonstrated success in communications or related field.
- An effective team player who works collaboratively and shares responsibility and credit.
- A creative and strategic thinker with a passion for stories that move public opinion in favor of social justice. A talent for distilling complicated narratives, issues, and data sets down into values-based, human-centered stories that inspire people to take action.
- Leadership and project management skills. Organized with proven ability to meet tight deadlines, handle multiple ongoing projects, and manage resources effectively.
- A strong writer with an established track record for producing clear and compelling prose on short deadlines.
- Strong team-building and organizing skills with an aptitude for engaging with local organizations, community groups, and general public to identify compelling stories.
- A self-starter who proactively identifies and meets needs throughout the organization.
- Ability to work independently and organized in a fast-paced environment, while managing several projects simultaneously and adjusting to frequently shifting and immediate demands.
- Willingness to work occasional overtime or irregular hours, including some weekends,
- Ability to travel when needed.
- Professional writing experience, experience in the social justice/political advocacy communications context.
- Experience producing and editing professional quality videos.
- Media relations experience
- Bilingual, Spanish-English, a plus.
- Graphic design skills and experience with Adobe Creative Suite a plus.
COMPENSATION AND BENEFITS
The ACLU of New Mexico offers a comprehensive compensation and benefits package, commensurate with experience and in line with the ACLU of New Mexico compensation scale. The salary range for this position is $50,000 to $60,000 per year, depending on experience. Benefits include 18 days of paid time off to start, 11 holidays, fully paid employee medical, dental, vision, and disability insurance, and a generous retirement plan.
Due to the Coronavirus, the ACLU of New Mexico is currently a completely remote workforce. This position is, in non-pandemic times, based out of our Albuquerque or Las Cruces office. If the successful candidate is hired while the ACLU of New Mexico staff is still remote, we will work with that candidate to ensure that they have the tools, equipment, and digital onboarding to be successfully integrated into our remote work environment.
To apply, email a cover letter, resume, writing sample, and a list of three references to HR@aclu-nm.org and include in the subject line of the email: your last name and Senior Communications Strategist. In your letter, please indicate where you learned of the posting.
Applications will be accepted until the position has been filled. We encourage you to apply as soon as possible as we will be evaluating applications on a rolling basis beginning on March 17, 2021.
Application materials will also be accepted via postal mail, but electronic filing is strongly preferred. Mailed applications should be sent to c/o HR, P.O. Box 566, Albuquerque, NM 87103.
The ACLU of New Mexico is an equal opportunity employer. The ACLU of New Mexico is committed to creating a work environment that is free from discrimination and supportive of a workforce that reflects the rich diversity of our communities and the people we serve. The ACLU of New Mexico strongly encourages applications from all qualified including women, people of color, people who identify as LGBTQ, people who are gender diverse, people with disabilities, people who have experienced poverty or homelessness, people who have had prior contact with the juvenile, criminal justice, child welfare, or immigration systems, and people who have personal experience with other issues we work on.
“ACLU of New Mexico” refers collectively to two separate corporate entities, the ACLU of New Mexico and the ACLU of New Mexico Foundation. The two entities share the same mission, office space, and employees.