ABOUT THIS POSITION

Aceable is seeking  a brilliant, performance marketing-focused Head of Marketing  to partner with the CEO to set the strategic vision and direction of the company. You will focus on data-driven performance marketing, brand development, customer acquisition, retention, and engagement across all marketing channels, establishing key metrics to determine profitability of channels by product offering. 

You will be deeply involved in the design of future product offerings and expected to lead efforts to increase our TAM, increase our market share, and successfully grow our more recent wins to increase our average revenue per user (ARPU) through value-added services. 

Our ideal Head of Marketing is a proven performance marketer who has successfully applied their knowledge of cutting edge methods, tools, and channels including SEM, SEO, CRO, social (paid and organic), affiliate, email, and nascent channels. You understand the importance of building a compelling retail brand and creating an operation that sells a product or service directly to a consumer who expects a seamless experience.

WHAT YOU’LL DO

  • Partner with CEO and senior leadership to envision, set, and drive strategic direction and critical initiatives, including identifying new market opportunities to expand TAM, increase market share, and improve average revenue per user through value-added products and services 
  • Develop a vertical launch playbook that aligns the industry’s consumer buying process with the appropriate marketing tactics
  • Determine how to best allocate marketing resources across cash cow product lines, rapidly growing products, and products in their infancy  
  • Quickly understand, iterate upon, and oversee the execution of a cutting-edge digital customer acquisition strategy using channels such as SEM, SEO, CRO, social (paid and organic), affiliate, and other nascent channels
  • Design and execute non-traditional customer acquisition strategies driven by data assessments
  • Establish, monitor, and communicate key metrics to determine the profitability of channels by product offering
  • Partner with the marketing development team to roll out CRO wins, website enhancements, eCommerce changes, and new sites altogether 
  • Design and develop the Aceable Inc brand family that creates a sustainable competitive advantage in each industry the company enters
  • Design and execute promotional campaigns, PR and other earned marketing efforts across channels (digital, press, etc.) and tie them into SEO objectives

WHAT YOU’LL NEED

  • 10+ years of proven success as a performance marketing leader with an appreciation for branding
  • Proactive, resourceful, and self-directed, who works calmly, quickly, and confidently in a fast-paced team environment
  • A data-driven and customer-centric approach to establishing marketing strategies, key initiatives, and the metrics to determine the profitability of channels, by product offering
  • Experience scaling a multi-product consumer company from mid-8 figures in revenue to $100m+
  • Proven experience leading customer acquisitions team that have achieved 100%+ YoY for new product lines while simultaneously have grown optimized product lines generating $50m+ in revenue
  • History of successfully recruiting, structuring, developing, and inspiring a diverse, top-tier marketing organization
  • Deep knowledge of  digital product marketing and driving demand through product features 
  • Demonstrated success in strategic development and management of demand generation, lead management, channel development, and product/market segmentation strategies
  • Prior leadership role(s) guiding a growth-stage company; used effective management techniques to influence and motivate the team to perform at the highest level and to get work done through others

ABOUT ACEABLE 

Aceable is a mobile education platform designed to create affordable, engaging, and convenient online courses available across mobile devices. Built by former teachers, NASA engineers, and those passionate about education, our team is obsessed with helping people reach their life goals and milestones through online certification. 

After launching our first mobile app to provide accredited driver's ed courses, Aceable expanded into real estate education and most recently entered into healthcare education. Aceable serves hundreds of thousands of students per month, but we need your help to tackle our vision of serving millions of students per month! 

Aceable has been awarded as one of the Best Places to Work in Austin for multiple years running by numerous entities, such as the Austin Business Journal, BuiltInAustin, and EqualOcean. We actively work to foster a creative, collaborative, and diverse culture whose overall mission is to impact as many student lives as possible.

ABOUT THE MARKETING TEAM

The Aceable Marketing Team is a talented group of digital and performance marketers with expertise in search, revenue optimization, marketing analytics, and product marketing. We are data driven, collaborative, and love being a major contributor to the growth of Aceable. We live by our Aceable core values, and are a positive, humble, and supportive team.

ACEABLE PERKS 

  • Join one of Austin's Best Places to Work in 2022
  • Competitive total rewards (base salary + bonus/stock options, if applicable)
  • 401k match
  • Robust medical, dental, and vision benefits 
  • Generous paid time off programs + 19 paid holidays per year
  • Flexible work schedule
  • Wellness programs
  • Free access to LinkedIn Learning
  • Our own space on the top floor of a downtown Austin building with free parking
  • Weekly lunch, a fully stocked fridge, and plentiful snacks
  • Company events and activities (holiday events, happy hours, volunteering)
  • #PursueGrowth Reimbursement ($500 per year for full-time employees)
  • Free Roadside Assistance subscription
  • Passionate teammates excited to help you succeed and learn
  • NOTE: Our team is currently working in a hybrid work environment with flexibility to work in office or remote based on role/department

At Aceable we celebrate and support all differences. Aceable is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital, disability, and veteran status. Even if you don't think you meet every qualification listed, we'd love to review your application!

Aceable is able to hire in the following states: California, Massachusetts, Mississippi, Nebraska, New Jersey, Texas, Utah, and Washington.

Apply for this Job

* Required