Job Title: Director of Social Content and Programming

Location: New York, NY
Reports To: Chief Content Officer 

FLSA: Exempt 

Who We Need & What You’ll Do

As a key member of the digital content and product leadership team, the Director of Social Content and Programming is responsible for establishing and executing the overall social strategy, development of the social editorial calendar, creation of social content and where applicable, execution of promotional plans, across all social channels for the AccuWeather portfolio. The position will be primarily focused on AccuWeather’s consumer media properties (AccuWeather.com, AccuWeather app and AccuWeather Network – linear and streaming), however this leader will initially advise, then build, a small team that’s focused on business customer engagement for AccuWeather for Business.  

While an existing social infrastructure exists, our social capabilities are in their infancy. This leader has the opportunity to make a significant impact by architecting a big vision for social and driving audiences to engage with AccuWeather content across all platforms and devices. The Director will be maniacal with measuring effectiveness and implement a data driven mindset to the team that they lead. This person will possess an in-depth understanding of all social media platforms, be an excellent writer, have a strong visual sense and understanding of how to drive engagement.

The key objective of this role is to ensure that all social media efforts align with overall communication strategies and drive engagement (particularly traffic) to AccuWeather properties. The ideal candidate should also be comfortable working directly with internal teams including editors & content creators, on air broadcasters, product managers, marketing, creative and business leadership. The Director will be entrepreneurial because their team will be small initially – proving results will lead to growth in team size.
 

Who We Are
 

AccuWeather, recognized and documented as the most accurate source of weather forecasts and warnings in the world, has saved tens of thousands of lives, prevented hundreds of thousands of injuries and tens of billions of dollars in property damage. With global headquarters in State College, Pennsylvania; a severe weather center in Wichita, Kansas; and offices in New York City and elsewhere around the world, AccuWeather serves more than 1.5 billion people daily to help them plan their activities and get more out of their day through innovative digital media properties, such as AccuWeather.com and mobile, as well as AccuWeather For Business (AFB), radio, television, newspapers, digital out of home, the 24/7 AccuWeather Network channel and AccuWeather NOW streaming service. Additionally, AccuWeather produces and distributes news, weather content, and video for more than 180,000 third-party websites.

Job Responsibilities

  • Develop, manage and execute social editorial execution across all social platforms including Instagram, Facebook, Twitter, Snapchat, YouTube and Tik Tok.
  • Oversight of day-to-day operations of the social editorial team; recognizing that weather happens at any time or moment and being ready to fully execute the agreed social plans (e.g. hurricanes, snowstorms, extreme weather)
  • Ensure creativity across all social pages while being responsible for approving content rollout strategy, scheduling, and reporting; be the standard bearer of quality
  • Bring to life the AccuWeather brand voice and creative look to ensure brand consistency; work closely with internal stakeholders who oversee various aspects of the AccuWeather brand
  • Establish KPIs for the social strategy, measure meticulously and report out frequently. Be data and insights led in all decision-making
  • Partner with Sales/Integrated Marketing to identify and create revenue enhancing content opportunities; have a commercial mindset
  • Manage the content needs of the social team; liaise with the digital managing editor and other stakeholders on asset needs (e.g., video)
  • Be a leader of a small nimble team; create business cases that demonstrate value and justify further investment and growth
  • Collaborate closely with the other audience development functions such as Push; build a cohesive strategy to engage audiences
  • Work with Marketing and agency partners to build relationships with influencers and to establish influencer strategy and goals
  • Coordinate efforts to best respond to and engage consumers across social channels with Content and Customer Service teams
  • Analyze competitive landscape to create informed social strategy plans, stay current on the social media platform updates and new techniques in consumer-facing social media opportunities.
  • AccuWeather will consider remote candidates in the following US States: CA, CO, CT, DE, DC, FL, GA, IL, IN, KS, KY, MD, MN, MO, NE, NV, NJ, NY, NC, OH, OK, PA, SC, SD, TN, TX, UT, VA, WA, WI, and WY

 

Job Qualifications

  • Bachelor's Degree in Communications, Marketing, Journalism, Digital Media, or a related field
  • 7-10 years of Social Media experience in addition to experience managing a team. Previous experience working within a digital publishing organization will be highly attractive
  • Proven track record of growing followers across all platforms 
  • Proficiency in using web/social monitoring, scheduling, and analytic tools such as Sprout Social, Google Analytics, Pars.ly and others
  • Excellent copy writing and editing abilities, outstanding verbal communication skills with demonstrated ability to communicate effectively
  • Video and photo editing knowledge are key
  • Excellent organizational skills with attention to detail, and a demonstrated ability in managing multiple projects while working effectively with cross-functional team members
  • Proven ability to conceptualize, create and execute social media strategy and campaigns while overseeing the daily responsibilities of a robust social media presence
  • A team player who thrives in a collaborative work environment and takes initiative and functions effectively, both independently and as a member of a team

 

More About AccuWeather
 
AccuWeather's innovation-first promise has led to the development of many award-winning and propriety features that are available free to the public, including AccuWeather MinuteCast® Minute by Minute™ forecasts with Superior Accuracy ™, the exclusive AccuWeather RealFeel® Temperature, and AccuWeather RealImpact™ Scale for Hurricanes, among many other revolutionary products for the greater safety, convenience and comfort of our users. Further, AccuWeather serves more than half of the Fortune 500 and thousands of other businesses in the U.S. and globally.
 
Dr. Joel N. Myers, Founder and Chief Executive Officer, established AccuWeather in 1962 and is considered the “father of modern commercial meteorology.” Dr. Myers, a leading creative thinker and visionary, has been named “the most accurate man in weather” by The New York Times and one of the top entrepreneurs in American history by Entrepreneur’s Encyclopedia of Entrepreneurs.

Commitment to Diversity & Inclusion

AccuWeather is proud to be an Equal Opportunity/Affirmative Action Employer. We are committed to equal employment opportunity to all applicants and existing employees and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. View the EEO is the Law poster here and its supplement here. The pay transparency policy is available here.
 
AccuWeather is committed to working with and providing reasonable accommodations to individuals with disabilities. If you need a reasonable accommodation because of a disability for any part of the employment process, please send an e-mail to human.resources@accuweather.com and let us know the nature of your request and your contact information.

 

 

Apply for this Job

* Required

resume chosen  
(File types: pdf, doc, docx, txt, rtf)
cover_letter chosen  
(File types: pdf, doc, docx, txt, rtf)


Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in AccuWeather Careers’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.