AccuWeather, recognized and documented as the most accurate source of weather forecasts and warnings in the world, has saved tens of thousands of lives, prevented hundreds of thousands of injuries and tens of billions of dollars in property damage. With global headquarters in State College, PA and other offices around the world, AccuWeather serves more than 1.5 billion people daily to help them plan their lives and get more out of their day through innovative digital media properties, such as AccuWeather.com and mobile, as well as Business solutions (AES), radio, television, newspapers, and the 24/7 AccuWeather Network.
Additionally, AccuWeather produces and distributes news, weather content, and video for more than 180,000 third-party websites. Among AccuWeather’s many innovative and award-winning features free to the public are MinuteCast® Minute by Minute™ forecasts with Superior Accuracy™. Further, AccuWeather serves more than half of Fortune 500 companies and thousands of businesses globally.
AccuWeather is seeking an experienced Senior Agency Sales Director to help build and sell advertising solutions to our key partners benefiting from our proven conversion driven and brand building solutions. You’ll contribute to a high-caliber team in a business that is experiencing rapid and dramatic growth. We are looking for demonstrated performance in a constantly changing, ambiguous environment; and problem-solving leadership with limited oversight.
This role will manage Agency relationships with a focus on the C-Suite, Agency Investment Leads, Brand Teams, Buying Teams, Programmatic Buying Arms and Data Analytics & Strategy Teams. In partnership with upper management, this role will develop a strategy specific to assigned holding companies, while driving AccuWeather’s data, measurement, media, and analytics revenue. This position requires extensive knowledge of the changing agency & media landscape, the drive to develop industry-transforming strategies and the ability to build relationships with senior agency management. The ideal candidate has media agency planning experience, a deep knowledge of measurement & analytics used to evaluate performance, and a proven ability to influence multiple levels of an organization.
- Build AccuWeather’s annual and quarterly Strategic Plan for assigned agencies, including analysis of Agency revenue
- Oversee bottom-up quota setting across markets and ensure functional ‘voice of the agency’ input is comprehended prior to final AOP
- Build and elevate relationships at the highest levels within the assigned agencies, C-Suite, Senior Agency Influencers to continuously uncover strategic opportunities to drive AccuWeather revenue on a global, regional, and local level
- Identify and lead the development of joint business projects and/or beta opportunities with assigned agencies.
- Serve as internal voice of the agency customer to help shape product and marketing roadmaps
- Agency account management including, but not limited to: maintaining contact lists, establishing meeting cadence with (internal and external) key stakeholders, seeking out new relationships/contacts, developing quarterly business reviews, organizing and coordinating agency education initiatives (cross discipline agency days and/or training sessions), fulfilling ad hoc agency request and breaking down obstacle.
- Contribute to AccuWeather’s tentpole senior-level engagements and activations (i.e. CES, Cannes) with assigned agencies
- Partner with Global Accounts and National sales teams to contribute to and uncover category and client-level opportunities globally and regionally at both the Agency and Brand level
- Collaborate with a number of internal specialists (i.e. data, platform, measurement, media, analytics) as needed to meet revenue requirements and to continuously identify relevant opportunities for your agencies
- Develop and negotiate trading agreements at an agency holding company level
- Be a trusted thought leader to both external stakeholders and investment teams by leading consistent agency education initiatives and events, act as an ambassador and spokesperson for AccuWeather in the agency community
- Operate at the ‘tip of the spear’, immersing in industry shifts (in-housing, rise of independent agencies and consultancies etc) and competitive offerings, to bring an ‘outside-in’ perspective, framing new sales initiatives and recommendations
- Develop network of strong relationships with key search and media industry influencers, customers and partners
- Identify, grow and retain the best and brightest talent, while fostering an open, diverse and inclusive culture.
- BA/BS degree required
- 5+ years digital ad sales experience a focus on media, lower-funnel conversion strategies, data and analytics
- Demonstrated ability to think strategically about a particular industry and/or product set.
- Comfortable with presenting to clients and agencies—in both small or large groups
- Familiarity with agency holding companies and strong relationships across the agency landscape
- Ability to partner within cross-functional teams
- Ability to consult and bring ideas to the table
- Strong teamwork and collaboration skills
- Ability to build internal networks to accomplish goals through collaboration with resources across teams
- Strong writing and copy-editing skills
- A self-starter who takes initiative and is action oriented
- Can balance the need for quick turnaround with longer-term strategic efforts
- Is flexible and can deal effectively with changes in priorities or ambiguity
- Is driven and solution-oriented and can overcome obstacles to drive projects through completion
- Comfortable with a fast-paced, always-on, start-up environment
- Demonstrated Marketing Automation and Programmatic Advertising expertise
- Exhibits a high level of competency in oral and written communication skills
- Demonstrated expertise in building relationships with senior agency decision makers
We are an Equal Opportunity Employer. We provide equal opportunity to all qualified individuals regardless of race, color, religion, age, genetic information, gender, gender expression or identity, sexual orientation, national origin, veteran orientation, or veteran status, pregnancy, disability, marital status or any other legally protected categories under local, state of federal laws. We believe a culture of diversity and inclusion provides unique perspectives that help make the workplace more innovative, engaging and profitable.