At Accenture Federal Services, nothing matters more than helping the US federal government make the nation stronger and safer and life better for people. Our 13,000+ people are united in a shared purpose to pursue the limitless potential of technology and ingenuity for clients across defense, national security, public safety, civilian, and military health organizations.
Join Accenture Federal Services to do the work you love in an inclusive, collaborative, and caring community, where you can be empowered to grow, learn and thrive through hands-on experience, certifications, industry training and more.
Join us to drive positive, lasting change that moves missions and the government forward!
You Are:
The Marketing Strategy Senior Manager will be responsible for developing and executing comprehensive marketing strategies for federal clients. This role involves leading direct client delivery, driving sales and growth, including developing and refining our offering and capabilities. We are looking for seasoned marketing leader experienced in conducting in-depth audience research, crafting strategic marketing plans, developing brand identity, managing cross-functional workstreams, including overseeing creative and media teams. Candidates should also have experience supporting and advising multiple ongoing programs, have a passion for people development, and be comfortable operating with ambiguity and change.
Client Delivery:
- Audience Research: Conduct thorough research to understand audiences and analyze demographic, psychographic, and behavioral data to inform marketing strategies and campaign development. Monitor and report on audience trends and insights to continuously refine marketing approaches.
- Marketing Strategy Development: Develop and implement strategic marketing plans that align with federal clients' goals and objectives. Identify key opportunities and challenges within the federal sector to shape effective marketing strategies. Collaborate with stakeholders to ensure marketing strategies are integrated with broader organizational and client goals.
- Brand Identity Enhancement: Develop and maintain a strong brand identity that resonates with federal audiences and aligns with clients' values and mission. Ensure brand messaging and visuals are consistent across all marketing materials and platforms. Drive initiatives to strengthen brand recognition and reputation within the federal sector.
- Creative and Production Oversight: Provide strategic oversight in partnership with a Creative Director to manage the creative process, including concept development, design, and production of marketing materials. Work with creative teams to ensure high-quality and innovative content that meets strategic objectives and resonates with federal audiences. Manage production timelines and budgets to ensure projects are delivered on time and within scope.
- Campaign Management: Plan, execute, and monitor marketing campaigns across various channels, including digital, print, and events. Develop campaign briefs, set objectives, and measure campaign performance against key metrics. Develop paid media strategies and oversee the media planning and execution of campaigns including digital, social, display, OOH, programmatic, etc. Enhance organic media efforts through SEO, content marketing, and social media strategies to increase visibility and audience reach. Monitor media performance and adjust strategies to improve results and achieve campaign goals. Optimize campaigns based on performance data and feedback to maximize effectiveness and ROI.
Sales & Growth:
- Industry Expertise and Innovation: Stay ahead of marketing trends, emerging technologies, and industry best practices. Regularly share insights on marketing and media strategies within the AFS Experience practice and broader community.
- Sales Pipeline and Opportunity Management: Originate or identify, track, and pursue new business opportunities in federal. Work with federal account/portfolios to develop and deliver proposals, new business pitches, and prospective client conversations.
- People Development: Mentor junior team members, providing guidance on complex marketing challenges and career development. Foster a culture of continuous learning and improvement within project teams.
- Thought Leadership: publish articles, white papers, and blog posts on relevant marketing topics, demonstrating expertise and establishing AFS’s authority in the field.
Capability & Offering Development:
- Developing Relevant Services and Offerings: Design and develop relevant solutions that align with client needs and market demand. Create detailed plans and frameworks for offerings, including go-to-market strategies, value propositions and supporting marketing material.
- Building Internal Capabilities: Identify and develop the necessary skills, tools, and resources within the Experience practice to deliver on current and future client engagements. Identify training and development opportunities for team members to build expertise in new offering areas as needed. Work with a cross-functional leadership team across strategy, operations, and technology to bring a One Accenture solution to leading client engagements.
Here's What You Need:
- Bachelors Degree
- 10+ years of experience in one or more of the following: marketing, advertising, and/or media campaign management
- Metro DC based
Bonus Points If:
- Advanced Degree
- 15+ years of industry experience
- Strong written and verbal communication skills
- Commitment to delivering tangible outcomes for customers and stakeholders
- Excellent people management and relationship development skills
The Extras:
- US Citizenship Required
As required by local law, Accenture Federal Services provides reasonable ranges of compensation for hired roles based on labor costs in the states of California, Colorado, Hawaii, New York, Washington, and the District of Columbia. The base pay range for this position in these locations is shown below. Compensation for roles at Accenture Federal Services varies depending on a wide array of factors, including but not limited to office location, role, skill set and level of experience. Accenture Federal Services offers a wide variety of benefits. You can find more information on benefits here. We accept applications on an on-going basis and there is no fixed deadline to apply.
The pay range for the states of California, Colorado, Hawaii, New York, Washington, and the District of Columbia is:
$131,300—$269,100 USD
What We Believe
We have an unwavering commitment to diversity with the aim that every one of our people has a full sense of belonging within our organization. As a business imperative, every person at Accenture Federal Services has the responsibility to create and sustain an inclusive environment.
Inclusion and diversity are fundamental to our culture and core values. Our rich diversity makes us more innovative and more creative, which helps us better serve our clients and our communities. Read more here
Equal Employment Opportunity Statement
Accenture Federal Services is an Equal Opportunity Employer. We believe that no one should be discriminated against because of their differences, such as age, disability, ethnicity, gender, gender identity and expression, religion or sexual orientation.
All employment decisions shall be made without regard to age, race, creed, color, religion, sex, national origin, ancestry, disability status, veteran status, sexual orientation, gender identity or expression, genetic information, marital status, citizenship status or any other basis as protected by federal, state, or local law.
Accenture is committed to providing veteran employment opportunities to our service men and women.
For details, view a copy of the Accenture Equal Opportunity and Affirmative Action Policy Statement.
Los Angeles County Information Only
If you live in or expect to work from Los Angeles County if hired for this position, please review below for important additional information.
Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed in the job posting, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation. Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Los Angeles Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Requesting An Accommodation
Accenture Federal Services is committed to providing equal employment opportunities for persons with disabilities or religious observances, including reasonable accommodation when needed. If you are hired by Accenture Federal Services and require accommodation to perform the essential functions of your role, you will be asked to participate in our reasonable accommodation process. Accommodations made to facilitate the recruiting process are not a guarantee of future or continued accommodations once hired.
If you are being considered for employment opportunities with Accenture Federal Services and need an accommodation for a disability or religious observance during the interview process or for the job you are interviewing for, please speak with your recruiter.
Other Employment Statements
Applicants for employment in the US must have work authorization that does not now or in the future require sponsorship of a visa for employment authorization in the United States.
Candidates who are currently employed by a client of Accenture Federal Services or an affiliated Accenture business may not be eligible for consideration.
Job candidates will not be obligated to disclose sealed or expunged records of conviction or arrest as part of the hiring process.
The Company will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. Additionally, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the Company's legal duty to furnish information.
