We’re looking for a talented Product Marketing Manager to help drive how we communicate our solution vision and value in the market. You'll work alongside our corporate marketing, sales and product teams and be responsible for:
Becoming an expert in our target market of government agencies, and of our various software solutions for those markets
Directly authoring product targeting, positioning, messaging, and marketing and sales assets for various products within the Accela portfolio
Helping driving market analysis, including new market (white space) mapping, sizing, pricing and prioritization
Creating buyer personas to help define our go-to-market strategies
Identifying and developing compelling, differentiated sales tools and assets needed for each stage of the funnel and sales cycles
Helping drive new product/solution launches and go-to-market plans
Creating content to support demand generation efforts, including webinar content, website copy, whitepapers, etc.
Play an active role in customer communications, including messaging, tone, and process
You should have:
Demonstrably strong writing and communication skills
Able to work autonomously and drive projects to completion
Direct experience with market metrics and analysis, and being data and metrics oriented
4-6 years product marketing or related experience. SaaS B2B preferred
Tech and business savvy thinker who is naturally goal-oriented and curious
Experience with sales training and tools
Experience with business process automation, content management, and enterprise platform software is helpful
BA/BS degree, MBA helpful
Accela is the industry pioneer in government licensing, permitting, service request, and inspection solutions, with more than 20 years of experience. We offer cloud-based Civic Applications and a robust, scalable solutions platform informed by industry best practices. In short, Accela helps governments innovate, so they can improve the business and citizen experience, promoting community development and creating an environment where citizens and businesses thrive.
At Accela, employees enjoy a culture that emphasizes performance, productivity and collaboration. You can’t help but feel empowered and motivated when you work with like-minded individuals who are passionate about contributing to a market-leading, high-growth software organization with proven technology.
All qualified applicants will receive consideration for employment without regard to race, sex, color, religion, national origin, protected veteran status, or on the basis of disability, gender identity, and sexual orientation.