Position Summary:

Responsible for directing, leading and executing primary and secondary market research, distilling and reporting of findings and insights to facilitate and develop actionable recommendations that address key business needs and objectives.

 

Primary Responsibilities:

  • Partner closely with marketing and other cross-functional team members to identify primary market research objectives, design the appropriate research instrument and executes market research studies in a cost effective and timely manner
  • With some supervision, develop, integrate, and communicate actionable insights, conclusions and recommendations by using multiple analytic sources and disciplines including, but not limited to:
    • Primary market research
    • With some supervision, design and execute market research with key customer groups, including various healthcare providers, payers, advocacy groups, and patients and caregivers
    • Responsible for all aspects of market research including initiation of the RFP process, vendor selection, study design, contract execution, budget management, and provides direction on the scope of services to be provided by such resources
    • Independently lead all aspects of project planning, such as coordination, setting time lines, scheduling participant meetings, shaping conclusions and recommendations, presenting interim and final results, and communicating all project progress/initiatives to brand teams, senior management, and/or vendors, where applicable
  • Secondary data and analytics
    • Analyze data and reports for integrity, accuracy, and interpretation
    • Fulfill Market Research ad-hoc requests for Executive Management, Marketing and Business Development groups
    • Researches and assesses companies in the Pharmaceutical and Biotech industries, including secondary research, competitive intelligence and medical journal articles
  • Maintains a comprehensive and current understanding of relevant therapeutic markets, by acting as the Subject Matter Expert (SME) in areas of responsibility, when required
  • Manages external vendors and consultants to enable effective and efficient project execution
  • Ensures deliverables meet or exceed service-level expectations for quality, timeliness, and and budget
  • Seeks out and analyzes new data views to find new market performance insights
  • Other duties as assigned

 

Education/Experience/Skills:

Bachelor's degree in business, management science, market research, or related field; MBA highly preferred.  8 years of progressively responsible experience in market research (primary research: qualitative and quantitative, and secondary research) and/or similar market analysis in a pharmaceutical environment required as well as in competitive intelligence and secondary data analysis required.  An equivalent combination of relevant education and applicable job experience may be considered.  Healthcare Professional and Consumer Marketing experience preferred.

 

Must possess:

  • Knowledge of brand management related to healthcare industry
  • Knowledge of lifecycle management (LCM) process, from development stage to post regulatory approval and the commercial analytics required to support the process
  • Demonstrated ability to work in a dynamic, fast-paced team-oriented environment
  • Demonstrated ability to interface/collaborate with other departments to achieve business goals
  • Negotiating skills, specifically with business partners or management and influencing senior-level leaders regarding matters of significance
  • Strong understanding of all common marketing research frameworks and methods with proven ability to lead all phases of marketing research projects
  • Knowledge of pharmaceutical market research data sources
  • Strong knowledge of Microsoft Word, Excel, PowerPoint
  • Ability to rapidly learn new software applications and commercial databases
  • Capacity to translate substantial amounts of data into insights, conclusions and and recommendations
  • Excellent organizational and time management skills
  • Ability to independently prioritize own work
  • Strong sense of urgency and responsiveness to all levels of the organization
  • Attention to detail in analyses, deliverables and communication
  • Highest level of accuracy with data and and reporting
  • Strong presentation and communication skills; must be able to provide succinct, strategic, and actionable insights to senior executives
  • Understanding of key elements of revenue forecasting experience highly desirable

 

Scope:

May provide guidance to colleagues and vendors to achieve goals in accordance with established policies and to meet schedules and/or resolve problems.  Receives assignments in the form of objectives.  Follows processes and operational policies in selecting methods and techniques for obtaining solutions; determines how to use resources to meet schedules and goals. Works on issues of diverse scope which require evaluation of a variety of factors and an understanding of functional area objectives and trends.  Erroneous decisions or failure to achieve results may add to costs and impact the short-term goals of the organization.

 

Physical Requirements:

While performing the duties of this job, the employee is regularly required to stand; walk; sit; use hands to finger, handle, or feel; reach with hands and arms; climb or balance; stoop, kneel, crouch, see, talk or hear in a standard office environment and independently from remote locations. Employee must occasionally lift and/or move up to 20 pounds. 

 

ACADIA is an Equal Employment Opportunity/Affirmative Action Employer: Minority/Female/Disability/Veterans/Sexual Orientation and Gender Identity

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