Field and Channel Marketing Manager - Canada

Field and Channel Marketing Manager - Canada
Remote - Canada
Full-time

About the Role

The Abnormal marketing team has an immediate opening for a Field and Channel Marketing Manager who is dynamic, energetic, and organized. Marketing specialties should include: Field Marketing, Channel Marketing, Marketing Programs & Campaigns, Demand Generation, and Marketing Project Management.

The Field & Channel Marketing Manager (FCMM) is responsible for creating and delivering regional and channel marketing plans and programs that may include trade shows, industry conferences, seminars, lunch-n-learns, executive dinners, user groups, 3rd party media sponsorships, webinars and ABM. Working closely with the sales organization, this role ensures that Marketing and Sales are aligned on the key activities needed to deliver regional sales and business targets.

The FCMM manages the activities and performance of regional marketing programs to support the field in achieving bookings targets delivering programs that are executed on time, within budget, and deliver measurable results. In addition to regional sales enablement, critical deliverables include the creation and execution of high-performing demand marketing programs that deliver maximum impact and ROI across all of sales within Canada sales. Organization, problem-solving abilities and project management are a must-have for success in this role. This position will require travel to the respective region as well as company hosted events. (Approx 10-15%)

What you will do

Drive demand creation and lead generation activities that generate qualified leads and sales meetings, and creates brand awareness into net new accounts
Set targets, track, measure and analyze impact of programs on lead funnel and pipeline; demonstrate measurable progress and regional success
Partner with sales leaders, account executives, account managers and channel managers to support regional goals
Define and implement region-specific marketing campaigns that bring together corporate programs and regional opportunities
Plan and implement field events, regional programs and webinars
Engage with key channel partners to develop and implement co-marketing campaigns
Attend key events, network, and educate attendees on product offerings; be a brand advocate
Work closely with Account Executives (AEs) and Sales Development Reps (SDRs) to enable and ensure appropriate lead follow-up strategy and tactics
Communicate with sales to gain buy-in, understanding and participation in marketing programs
Support the regional account-based marketing program through key account understanding and measurement
Recommend and manage the development of communication tools and materials, such as sales invitations, emails, collateral, presentations, signage, etc.
Monitor and manage expenditures within allotted budget

Must Haves

5+ years of high-tech B2B marketing experience; preferably some experience in cybersecurity and working with security practice partners
Experience managing and organizing local, regional, and virtual events
Proven track record of planning and executing successful regional marketing programs and campaigns
Metrics-driven marketer with experience and passion for proving marketing results across the funnel
Self-driven, problem-solver, takes initiative in driving projects forward, strong attention to detail, and able to prioritize in a fast-paced environment
Strong interpersonal skills and ability to earn trust and respect from sales management
Excellent written, verbal and communication skills
Ability to travel 10-15%
Experience with Marketo and Salesforce.com
“Owner Mentality”. Has the Ability and willingness to operate autonomously, roll up their sleeves and execute to get the job done.
Dynamic, energetic, and highly organized, with the ability to prioritize and manage workloads effectively
Exceptional communicator across different functional areas within the organization

Nice to Have

Bachelor's Degree in Marketing or equivalent experience
Experience in budget tracking QoQ & planning 90-180 days forward
Ability to manage multiple programs and projects simultaneously while ensuring no details are overlooked
Strategic thinker with exceptional data analysis and analytical skills
Experienced in building successful relationships with sales and channel partners

#LI-OB1

As part of Abnormal Security's secure hiring practices, we conduct video interviews and validate applicant identity at various stages through our recruitment process. Further, if your application is successful and Abnormal Security makes a conditional offer of employment, we will carry out pre-employment checks which must be successfully completed to progress to a final offer. All processes and pre-employment checks are in line with prevailing legislation and Abnormal Security's policies relevant to our security and privacy standards. Abnormal Security is committed to protecting your privacy. Please review our Applicant Privacy Policy for full information about how Abnormal Security uses your personal information.

By submitting an application you confirm that you have read and understand the Abnormal Applicant Privacy Policy.

About Abnormal Security

We're one of the world's fastest growing cybersecurity companies, on a mission to protect the modern workplace from the most pressing threats. Our AI-native technology was built from the ground up to tackle forward-looking security challenges, and our team works with bleeding-edge technology to keep our customers and their people safe as attacks grow ever more sophisticated. Our team is what makes us successful, which is why we're committed to a culture of learning, ownership, and high performance, where you'll have the opportunity to accelerate your growth and unlock excellence with the support of talented colleagues.

Meet the Team

Chau Nguyen

Software Engineer

Christy Min

Sales Development Representative

Mick Leach

Field CISO

Edwin Maljames

India Site Manager

Our Benefits

Taking care of our team goes beyond the office. Our compensation and benefits philosophy is designed to put attract, motivate, and retain top talent: Competitive Compensation We pay competitively to attract, reward, and retain top talent in the market

Equity is an important part of our total comp strategy

When the company does well, we all do well. Equity is an important and exciting part of our total compensation strategy as a pre-IPO startup. We’re guided by the belief our team members should share in the financial success of our company and grant equity accordingly.

Flexible PTO

All regular salaried team members enjoy flexible PTO. We want team members to grow with us, and a big part of that is making sure our team has the opportunity to rest and recharge. We also observe 12 paid holidays every year.

Generous Healthcare Coverage for You and Your Family

Taking care of our team goes beyond the office. In the US, we cover 100% of employee health care premium costs, and up to 100% for dependents, depending on the plan. Internationally, we offer similarly generous coverage, customized to each country in which we operate.

Fully Distributed Workforce

Operating as a globally-distributed, majority remote company means we get to work with talented folks, no matter where they live. We prioritize a balance of deep focus time with Zoom meetings, and regular in-person events. As a fast growing startup, we continuously review, improve, and personalize our benefits offerings based on the team’s input. Don’t see something that’s important to you? Let us know!

Our Interview Process

We value transparency at Abnormal, and our interview process is no exception.

Inclusion Matters

Abnormal Security is committed to creating a diverse work environment. All qualified applicants will receive consideration without regard to race, religion, gender, gender identity, sexual orientation, national origin, genetics, disability, age, or veteran status.

Privacy Policy

Learn more about Abnormal's Privacy Policy here.

Recruiting Imposter Alert

We have been made aware that there are potential scammers posing as Abnormal Security recruiters. Please ensure that any communication you have with our recruitment team comes from an official Abnormal Security email domain (e.g., @abnormalsecurity.com). Your safety and privacy are important to us, and we will never request sensitive personal information outside of our secure application process. Thank you for helping us maintain a secure and trustworthy application experience. Should you encounter what you believe to be a scamming attempt at any time in your recruiting process, please let us know at security@abnormalsecurity.com