About AB InBev
AB InBev is the leading global brewer and one of the world’s top 5 consumer product companies. With over 500 beer brands we’re number one or two in many of the world’s top beer markets: North America, Latin America, Europe, Asia, and Africa.
Growth Group Overview
Our Growth Group was created to unify AB InBev's global technology and commercial functions in order to fully leverage data and drive digital transformation, simply structures and reduce siloes. With consumer & customer centricity, we connect to our ecosystem in innovative ways and provide world class brands, experience & services to accelerate profitable growth. All to create a Future with More Cheers!
The Growth Group brings together BEES (b2b digital commerce platform), DTC (direct-to-consumer platforms), sales & distribution and global marketing. The group is supported by People & Strategy, Legal & Corporate Affairs, Revenue Management and Growth Finance.
About the Role
The Corona Global Communications Manager leads and develop a global branded content strategy designed to translate exceptional Corona brand purpose, assessing the strategy in place while finding opportunities to increase organic reach.
This role will support the global brand team on positioning Corona as a true lifestyle brand, evolving from a traditional advertiser to an entertainer, developing a strategic framework for storytelling through multiple mediums.
This person should feel comfortable working with insights and data to understand communities’ interests and use those findings to bring fresh ideas and creative solutions to increase consumer engagement.
The ideal candidate is an expert in digital and social media with a demonstrated ability to guide the Corona Global community and creative partners in the digital acceleration of our brand platforms.
| Work Location: New York, NY Salary: $153,000-$187,000 (Please note that the salary details listed in role postings reflect the base salary only, not total compensation, which includes bonus and benefits.) |
Role and responsibilities
Strategy
- Lead and develop a global branded content strategy designed to translate exceptionally Corona brand purpose, assessing the strategy in place while finding opportunities to increase organic reach.
- Supports the global brand team on positioning Corona as a true lifestyle brand, evolving from a traditional advertiser to an entertainer, developing a strategic framework for storytelling through multiple mediums.
- Identify content trends and entertainment industry shifts, including implications and recommendations.
Management
- Oversee global content creation, governance, and operations, identifying opportunities for synergy and efficiencies across markets.
- Manage projects for both the day-to-day news production and longer-term special projects, focused on all content forms, through the entire funnel, from ideation to production to implementation.
- Manage social and branded content team with an eye on building a team of the future.
- Develop and set goals for local brand teams, including adherence to global strategy and operational guidelines.
- Create playbooks and toolkits to make our global work more consistent and efficient.
- Champion initiatives to experiment and create differentiated content.
- Track & manage all related investment and provide forecasts for upcoming years.
- Asses the creative deliverables for social channel for the upcoming IMC’s.
Partnership
- Identify external partners & platforms that will help Corona achieve excellence in content creation and distribution.
- Keep engaged Corona’s global content creator’s network.
Measurement and evaluation
- Set goals and implement cohesive measurement plans to understand Corona publisher program success, partnering with media and analytics teams.
- Create process and integration frameworks for implementing real-time creative optimizations based on results.
Required Skills
- 7+ years prior experience working on content management, creation, and production with demonstrated success.
- Experience managing a team responsible for content strategy and publishing, and a proven track record of working with stakeholders and outside vendors
- Capable of establishing benchmarks and metrics as performance indicators, all within a fast-paced setting.
- Can inspire continuous learning and curiosity in content presentation and consumption.
- Demonstrate the ability to effectively build a network of contacts at all levels within the entertainment industry and content creators community.
- A relationship builder with proven ability to effectively to influence local markets and engage senior stakeholders.
- Independent, entrepreneurial, passionate self-starter with a focus on delivery of excellence, a can-do attitude, and a sense of urgency.
- Highly organized and detail-oriented; enjoys working in cross-functional & international teams under aggressive deadlines.
- Enthusiasm for Corona’s lifestyle and passion points to develop new approaches to storytelling.
Anheuser-Busch InBev is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability status or any other characteristic protected by applicable law.
What We Offer
- Competitive compensation package where you’ll be rewarded based on your performance and recognized for the value you bring to our business
- Total Rewards package including: medical and dental coverage, fertility benefits, 401k match, parental leave, and paid time off
- Continuous learning: You’ll develop the mindset and skills to navigate whatever comes next
- Diverse and inclusive culture: You’ll be embraced for who you are and empowered to use your voice to help others find theirs
