Immediate start @ A24 

  • Reporting to Head of Media Planning
  • Competitive salary + performance-based bonuses

Responsibilities

  • Support planning and execution of high volume digital media buys: 15-20 multi-channel campaigns a year
    • Manage and review performance of all campaigns
    • Optimize, split-test, report and adjust for optimal KPI performance
    • Analyze alternatives to recommend optimal allocation of advertising budget
  • Foster and evolve relationships with all publishers and relevant ad-tech partners
    • Including but not limited to Facebook, Instagram, Twitter, Youtube and Programmatic platforms
    • Responsible for direct-to-publisher buying (RFP, negotiate, place, traffic and reporting)
  • Work cross-functionally, leveraging media and business analytics platforms
    • Translate data/insights into actionable recommendations for the Marketing team
    • Liaise closely with Creative team to facilitate optimizations for additional buys
    • Collaborate with Accounting/Finance department to develop a streamlined invoice/payment approach
  • Research and keep finger on pulse of media trends to evolve team approach

Criteria

  • 3-5 years digital media buying experience (Social, CPM, CPC, CPA, etc.)
    • Skilled with existing social media platforms
    • Complete knowledge of interactive marketing practices and offline media concepts
    • Preferred experience with social/self-serve platforms
  • Analytical thinker with ability to work in fast-paced environment
    • Strong Excel, PPT
    • Experience with syndicated digital media research (Comscore, Neilsen@Plan, etc)
    • Experience analyzing complex data and research to formulate actionable plans
  • Excellent project management skills
    • Strong communicator with executive presentation skills
    • Clear and succinct recommendations
    • Collaborative, cross-functional mentality (with creative, distribution, home entertainment, finance teams)

About A24

Based in NY and LA, A24 is the Academy Award winning studio behind feature films such as Moonlight, Ex Machina, Amy, Room, The Witch, Spring Breakers, The Lobster, and Good Time and TV shows such as Amazon’s Comrade Detective, USA’s Playing House and NBC's The Carmichael Show.

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