84.51° Overview:
84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.
Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.
Join us at 84.51°!
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Kroger Precision Marketing (KPM) powered by 84.51°, is a leading retail media advertising solution. KPM closes the loop between media exposure and store sales by using first-party purchase data to make brand advertising more addressable, actionable, and accountable. Launched almost three years ago, we have activated campaigns for over 1,000 brands. Our vision is to become the preferred media company for advertisers by creating a more accountable media supply chain that increases the effectiveness of investment dollars. We are a growing team of passionate and talented analysts, data scientists, marketing consultants, and media strategists who are committed to transforming the media industry.
SUMMARY:
The Media Account Associate is responsible for supporting the account management team for a portfolio of clients. This role will support Account Managers building media plans and recommendations and post-campaign reporting. You will have a knowledge of KPM media products and provide support building media strategy and proposals for collateral creation. You must be comfortable working in a fast-paced and evolving environment, have a high standard for quality and strive to ‘wow’ your clients and partners.
RESPONSIBILITIES:
- Supporting the account management team with campaign management/relationship support
- Owns overarching audience strategy including building audiences for media plans pre-sale and finalizing audience strategy post-sale during campaign intake.
- Supporting proposal development for clients (intake)
- Assistance with post campaign reporting and recommendations
- Project managing campaign proposal and wrap report development to ensure on-time deliverables
- Working effectively with cross functional team to execute against client campaigns. This includes Campaign Operations, Creative, Media Planners, Product Strategy, and Data Scientists
- Supporting the Account Manager with campaign executions including but not limited to audience sizing and finalization of campaign intake.
- Proactively troubleshoot campaign issues and partner with campaign operations and assigned account manager to identify solutions
- Assist in QA of wrap report analysis and recommendations.
- Reviews IOs and final monthly invoices to ensure accurate billing information.
- Interface with cross-departmental contacts to ensure seamless campaign setup.
- Ability to work independently to ensure success of high volume of campaigns executed, while also agile to successfully work with a cross-functional team.
QUALIFICATIONS, SKILLS, AND EXPERIENCE:
- Bachelors' degree B.A. / B.S or equivalent work experience
- 1+ years of experience in managing client relationships for targeted marketing communication and/or related projects
- Knowledge of the suite of Kroger Precision Marketing inventory and differentiation in the marketplace
- Strong attention to details and project management skills
- Analytical acumen to make decisions
- Technical acumen to leverage key tools in a timely and accurate manner
- Strong interpersonal skills and ability to work cross-functionally
- Excellent communication, presentation and interpersonal skills
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