84.51° Overview:
84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.
Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.
Join us at 84.51°!
__________________________________________________________
SENIOR MEDIA ACCOUNT MANAGER (G2)
Kroger Precision Marketing (KPM) is the retail media business of Kroger designed to close the loop between media exposure and store sales by using first-party purchase data to make brand advertising more addressable, actionable, and accountable. Powered by 84.51˚ data science, and Kroger’s popular loyalty card program, KPM connects consumers to brands through engaging moments that inspire purchasing online or in-store. Our vision is to be the preferred media network for advertisers by creating a more accountable media supply chain that increases the effectiveness of investment dollars. We are a team of passionate and talented media strategists, analysts, data scientists and consultants who are committed to transforming the media industry.
SUMMARY:
As a Senior Account Manager you will be the strategic partner to your portfolio of clients, working cross-functionally with internal teams to deliver comprehensive media plans and successful campaigns. You will be responsible for overarching campaign success & client satisfaction by building strong internal and external relationships. You will have, or build, a strong understanding of KPM’s portfolio of products, platforms, and processes, and will bring a solid understanding of the media industry to the role. You will use your KPM and industry knowledge to develop strategic media recommendations and optimizations to ensure your clients meet their goals. You are customer obsessed, thrive in a fast-paced and evolving environment, have a high standard for quality and strive to ‘wow’ your clients and partners.
RESPONSIBILITIES:
- Develop and maintain strong relationships with Sales partners, fellow Account Managers, Clients and Agency contacts to collaboratively own the client relationship
- You are a key client contact, responsible for fostering client relationships, planning media investment and delivering highly effective media plans for a set of clients within your aligned client pod.
- Responsible for client communications, leading client and agency status calls, responding to ad-hoc requests and timely email responses.
- You will work with your Sales Lead and Client on campaign proposals including intake, audience strategy, media mix recommendations, creative, and overarching plans in alignment with your clients’ campaign goals, objectives, and past campaign performance
- Manage full campaign life cycle including but not limited to: organizing and conducting kick-off calls, monitoring campaign performance in-flight, end of campaign reporting and invoice management
- Confident in consistent outreach to clients to ensure campaigns budgets are spending in full with cross-sell/up-sell opportunities by leveraging data-driven media strategy within reporting, connecting client business need with campaign performance
- Deep knowledge of your clients. Be able to translate their goals, objectives, and potential pain points into actionable and successful media campaigns.
- Excellent storyteller and owner of client presentations highlighting campaign & audience insights, data, and campaign metrics.
- Ability to manage a high volume of promotion and media campaign plans, including developing, maintaining, and communicating campaign pipeline, timelines, and tasks.
- Develops and presents strategically crafted campaign measurement and insights to clients
- Collaborate to resolve campaign performance issues using best practices and supporting resources, while creating innovative solutions to meet the changing needs of our clients.
- Interface with cross-departmental contacts to ensure seamless campaign delivery.
- Ability to work independently to ensure success of client relationship and campaign management.
QUALIFICATIONS, SKILLS, AND EXPERIENCE:
- Bachelor’s degree
- 5+ years of proven digital media experience
- Ability to build partnerships and foster relationships with internal and external stakeholders.
- Strategic thinker with a passion for using data insights to drive client performance
- Experience within publisher, agency or retail preferred
- Experience building strategic media plans and recommendations preferred
- Strong time management and project management skills, with proven ability to balance multiple projects at same time
- Strong attention to detail, communication, organization and prioritization skills
- Strong Presentation Skills
#LI-EB1
