84.51° Overview:

84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.

Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.

Join us at 84.51°!

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SENIOR RESEARCHER, CONSUMER RESEARCH (G2)  

CINCINNATI, CHICAGO 

 

ABOUT US: 

The Consumer Research team within 84.51° uncovers the “why” that complements the deep behavioral understanding 84.51° uniquely deliversOur focus is uncovering the “Why,” integrating it with the “What,” and turning these insights into human stories and business recommendations that compel action to be taken that delight our customers in ways no other retailer canWe strive to consistently bring this human understanding to the business and serve as a strategic partner to leaders at 84.51°, Kroger, and our clients.   

 

A Senior Researcher on our team is accountable for the creation and execution of tracking research projects start to finish, applying best practices and standards to projects, and delivering actionable results to stakeholders- both internal and external. The role will execute research across a range of methodologies (Quantitative and Qualitative) and distribution methodsAdditionally, this role is responsible for leveraging existing data for ad hoc analysis to support a holistic view that raises the collective understanding of our customers’ motivations and perceptions 

 

As a Senior Researcher, you will be accountable for: 

  • Programming and data analysis of ongoing measurement programs (e.g., customer satisfaction, digital experience).   
  • Executing multi-step data analysis with minimal oversight.  
  • Engaging with team members and stakeholders identifying research needs and supporting the design of research projects and analysis to meet those needs.  
  • Executing research activities for projects end to end including: defining the project scope, next steps, timeline, and communicating updates to stakeholders throughout the project. 
  • Driving increased efficiency in our research processes and products to increase the cost to serve including automating data pulls and dashboards for no-touch reporting.   
  • Building client/stakeholder relationships, through consultation, interpretation of business questions, and delivery of results with clear recommendations  
  • Collaborating with teammates, cross functional partners and external vendors to manage and progress projects from start to finish 
  • Serving as a passionate, vocal champion for customers and getting to “the Why”  

 

QUALIFICATIONS, SKILLS, AND EXPERIENCE: 

  • Strong knowledge of one or more research related software/tools (e.g. SPSS, R, Python, Alteryx, Tableau, Qualtrics, SmartPLS, Lighthouse Studio, etc.). QUALTRICS EXPERIENCE PREFERRED.   
  • Experience in identifying opportunities to automate a process and doing so in a way that is scalable 
  • Understanding of the consumer research process across both qualitative and quantitative methods with prior experience scoping and executing a variety of consumer research projects 
  • Familiarity with various data types and exposure to effectively integrating data to deliver insights 
  • Ability to identify business questions/needs that are candidates for a product approach 
  • Impeccable attention to detail, strong discipline and proactivity related to managing timelines and budgets  
  • The ability to successfully manage many projects at one time and prioritize effectively 
  • Strong interpersonal and communication skills 
  • Strong analytical, problem solving and critical thinking skills 
  • Ability to navigate a quickly evolving and at times, nebulous environment 
  • Ability to work in a highly collaborative environment 

  

 EDUCATION: 

  • Bachelor’s degree or equivalent, ideally in business, marketing, social sciences, psychology or analytics/statistics. 
  • ~3 years of industry experience 





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84.51° Demographic Questions

Together, we are stronger and can achieve more

At 84.51°, we believe a diverse and inclusive work environment is essential to the work we do as a data science company. Just as no two Kroger customers are alike, no two 84.51° associates are alike. We understand the importance of fostering an inclusive culture: to encourage our associates to bring their authentic selves to work – embracing who they are and celebrating what they can become.

We continually strive to ensure 84.51° is a place where all people feel like they belong, are respected and valued regardless of who they are, where they are from and what experiences they’ve had. By meeting our 3-year D&I roadmap goals and commitments, we will continue our journey towards becoming a destination for diverse, driven, and authentic minds.

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