84.51° Overview:

84.51° is a retail data science, insights and media company. We help The Kroger Co., consumer packaged goods companies, agencies, publishers and affiliates create more personalized and valuable experiences for shoppers across the path to purchase.

Powered by cutting-edge science, we utilize first-party retail data from more than 62 million U.S. households sourced through the Kroger Plus loyalty card program to fuel a more customer-centric journey using 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.

Join us at 84.51°!



Lead Product Designer – UX  

Cincinnati, Chicago or Deerfield 

 As a Lead Product Designer, you'll make key decisions that shape the design of our products. Through partnership with product management and cross-functional peers, you'll be engaged in the strategic direction for how users experience multiple 84.51° solutions in a unique and evolving space.

At 84.51°, we build data tools and insights platforms that help companies selling at Kroger understand shopper behavior and trends. This helps them in turn make better merchandising decisions that put better products on the shelves and drive success. This Lead UX role is part of the team enabling brands to analyze shopper behavioral data in secure, responsible ways such as through data clean rooms, cloud workspaces for data scientists, and APIs. Because these include non-graphical user interfaces, you will work holistically beyond the visual layer to deeply understand user needs and work with data scientists and engineers to shape valuable solutions for them.

We design and build software experiences that delight users by making their lives easier, and we do this through research, design, analysis, and testing in an iterative delivery environment. The 84.51° Experience Design team focuses on a multidisciplinary approach that allows you to leverage your strengths and improve your weaknesses in a highly constructive, highly engaging environment. 

You lead by serving your teammates, not driving them. You dream about the bigger picture and can make a plan to get it done. You know what you don't know and surround yourself with others who complement your skillset. You have a passion for innovative design with a user-centered focus. You know how to create engaging and usable experiences. You enjoy working with other designers, developers, and product owners. You love finding creative answers to unusual problems. You thrive on feedback and improvement. 

If this sounds like you, join the 84.51° Experience Design team and be part of the next wave of products that bring together industry-leading data science and customer insights. 



  • Collaborate on a cross-functional team comprised of product, engineering, data science and design to deliver a unified, quality experience 
  • Conduct end-to-end user research and deliver actionable findings and recommendations that match your audience’s needs 
  • Communicate design needs with your team through appropriate documentation, user flows, diagrams, and prototypes as needed
  • Build relationships with business stakeholders, domain experts, and end users to identify constraints and strategic opportunities
  • Make informed product recommendations that balance the needs of users, business, and technology 
  • Represent the interests of good design and user needs to your team and stakeholders 



  • 5+ years working as a User Experience Designer, UX Researcher, UX Architect, or similar role
  • Experience in leading the design direction of digital products and technology solutions, with B2B or enterprise experience a plus
  • Experience working in a cross-functional team environment with data science, product and technology focused on solutions that might incorporate external data products 
  • Experience with service design, information architecture, and/or systems thinking  
  • Strong written and verbal communication skills
  • Ability to facilitate design sessions and effectively present to stakeholders 
  • Experience in creating user flows, concept testing, low-fidelity prototypes, wireframes, and documentation 
  • Experience in facilitating forms of quantitative and qualitative user research (e.g. usability testing, card sorting, participatory design sessions, etc.) 
  • Agile experience 
  • BFA/BA/BS degree in Design, Computer Science, or other related field or equivalent experience. Master’s degree in HCI, Human Factors or related field a plus.  


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84.51° Demographic Questions

Together, we are stronger and can achieve more

At 84.51°, we believe a diverse and inclusive work environment is essential to the work we do as a data science company. Just as no two Kroger customers are alike, no two 84.51° associates are alike. We understand the importance of fostering an inclusive culture: to encourage our associates to bring their authentic selves to work – embracing who they are and celebrating what they can become.

We continually strive to ensure 84.51° is a place where all people feel like they belong, are respected and valued regardless of who they are, where they are from and what experiences they’ve had. By meeting our 3-year D&I roadmap goals and commitments, we will continue our journey towards becoming a destination for diverse, driven, and authentic minds.

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