84.51° Overview:
84.51° is a retail data science, insights and media company. We help the Kroger company, consumer packaged goods companies, agencies, publishers and affiliated partners create more personalized and valuable experiences for shoppers across the path to purchase.
Powered by cutting edge science, we leverage 1st party retail data from nearly 1 of 2 US households and 2BN+ transactions to fuel a more customer-centric journey utilizing 84.51° Insights, 84.51° Loyalty Marketing and our retail media advertising solution, Kroger Precision Marketing.
Join us at 84.51°!
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KROGER PRECISION MARKETING – SR. MEDIA ACCOUNT MANAGER - ONSITE SEARCH
Kroger Precision Marketing (KPM) powered by 84.51°, is a leading retail media advertising solution. KPM closes the loop between media exposure and store sales by using first-party purchase data to make brand advertising more addressable, actionable, and accountable. Launched almost three years ago, we have activated campaigns for over 1000 brands. Our vision is to become the preferred media company for advertisers by creating a more accountable media supply chain that increases the effectiveness of investment dollars. We are a growing team of passionate and talented analysts, data scientists, marketing consultants, and media strategists who are committed to transforming the media industry.
RESPONSIBILITIES:
The Senior Media Account Manager - Onsite Search is the post-sale partner and day-to-day contact for a portfolio of clients and agencies. The Senior Account Manager is a strategic partner to clients, working cross-functionally with internal teams to deliver comprehensive media plans and successful campaigns, with a focus on on-site media. The Senior Account Manager will be responsible for overarching campaign success and client satisfaction through building strong internal and external relationships. The Senior Account Manager needs to have strong understanding of KPM media products and processes, and an ability to strategically translate that knowledge into media recommendations to meet clients’ goals. The ideal candidate is organized, has strong communication skills, a team player and must be comfortable working in a fast-paced and evolving environment, with a high standard for quality and strive to ‘wow’ their clients and partners.
- Develop strong relationships with Sales Account Executives, Lead Account Managers and Clients directly to collaboratively own the client relationship post-sale by leveraging strong communication throughout the lifecycle of accounts and campaigns.
- Responsible for client communications, leading status calls, responding to ad-hoc requests and timely email responses.
- Support the building of media plans and recommendations.
- Facilitate cross-functional team collaboration to build and manage campaigns on behalf of client’s goals.
- Partner with Sales, Lead Account Managers, and Campaign Operations to work collaboratively on developing client relationships & successful media campaign executions.
- Ability to manage high volume promotion and media campaign plans, including developing, maintaining, and communicating campaign pipeline, timelines, and tasks.
- Present campaign insights, optimization recommendation, data and metrics during client meetings.
- Work cross-functionally with internal teams to deliver strong campaign results and funnel client feedback and intel as it relates to overall client needs to drive repeat business.
- Manage full campaign life cycle including but not limited to: organizing and conducting kick-off calls, campaign execution oversight, monitoring campaign performance in-flight, end of campaign reporting and invoice management
- Support Sales with cross-sell/up-sell opportunities by leveraging data-driven media strategy within reporting, connecting client business need with campaign performance
- Collaborate to resolve campaign performance issues using best practices and supporting resources, while creating innovative solutions to meet the changing needs of our clients.
- Interface with cross-departmental contacts to ensure seamless campaign delivery.
- Ability to work independently to ensure success of client relationship and campaign management.
- Possess a strong understanding of onsite media best practices and industry standards, as well as experience with yield optimization.
QUALIFICATIONS, SKILLS, AND EXPERIENCE:
- Bachelor’s degree 5-7 years of digital media/ad ops experience
- Experience managing client engagements of targeted marketing communication and/or related projects
- Experience within onsite advertising, search media, AdTech, publisher, agency, or retail, preferred
- Experience with yield optimization, building media plans and providing data-driven recommendations
- Strong project management experience and ability to manage concurrent timelines and priorities
- Strategic thinking and problem solving skills
- Strong communication, organization, prioritization, and attention to detail
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