At 84.51°, Kroger Precision Marketing enables brands to deliver relevant messages, offers and experiences to their consumers through direct-to-consumer communications, programmatic digital advertising, and in-store activation.  As a Lead Digital Media Solutions Consultant, Search and Onsite Display, you will be responsible for supporting the solution development roadmap for onsite Search and Display, implementing business processes with Kroger, 84.51°, partners & CPGs and working closely with cross-functional teams to ensure a seamless onsite advertising platform execution.  You will work closely with the Onsite Advertising Product Strategy and Innovation team to deliver against financial commitments for the Onsite product portfolio, continually strengthening the product suite & delivering strong ROAS to advertisers & experiences for customers. 

 

This job will focus on several key initiatives:

  • Lead the relationship between Kroger and Promote IQ, developing product road map and feature development for onsite search and display
  • Work with digital experience, product management, sales and technical implementation teams to seamlessly embed our monetization portfolio into expanded content opportunities across Kroger O&O channels
  • Bring new onsite digital media solutions to market that deliver on our promise to make people’s lives easier by making media more relevant
  • Leverage our proprietary assets and industry expertise to scale solutions that:
    • create a win-win-win experience for consumers, retailers and brands through advertising engagements across all Kroger digital touchpoints and fulfillment options
    • distinguish Kroger’s capabilities & consumer intel from competitive ecommerce platforms
    • disrupt the industry’s status quo in targeting & measurement for digital advertising
  • Act as a liaison between the Product Strategy & Innovation team and both internal and external partners to ensure seamless integration of data, science, and tech components that meet the needs of our core clients and deliver strong performance for advertisers
  • Act as the subject matter expert for our core solutions both internally and externally – continually evaluating the industry landscape, staying current on competitive research, and maintaining differentiation for our product portfolio

 

QUALIFICATIONS, SKILLS & EXPERIENCE

The right person will thrive in a fast-paced environment and must possess the following:

  • Minimum Bachelor’s degree in marketing, statistics, engineering, analytics, or similar.
  • A minimum of 4 years of relevant digital marketing experience (agency, retailer or CPG) preferred
  • Previous experience working in search and display media platforms, preferred
  • Strong interpersonal and communication skills
  • Strong analytical and problem-solving skills
  • Excellent verbal, written, presentation, people, and diplomacy skills are required
  • Innovative thinker that can deliver thought leadership in consumer-focused digital media
  • Ability to influence without authority
  • Initiative, detail orientation, strong analytical and decision-making skills
  • Ability and desire to work collaboratively across many teams and stakeholders
  • Ability to work independently, manage multiple projects, work under pressure, and adapt to sudden changes in the work environment

 

ABOUT 84.51

At 84.51°, people are the key to everything.

We are dedicated to always doing what’s right and never compromising on our values. That’s why we have created a culture where every opinion is respected, and contrary thinking is encouraged.

Making life more rewarding for our community and our associates is an essential part of the process. Our team is known for their enthusiasm, camaraderie and sense of fun. We work hard and we play just as hard. That’s why we engage in a range of official and unofficial activities to get together, serve the community, and have fun.

We continually seek people who make us better. In order to continue to grow, we need more great people who want to join us in doing cool, industry-changing, brain-stimulating work. 

 

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Together, we are stronger and can achieve more

At 84.51°, we believe a diverse and inclusive work environment is essential to the work we do as a data science company. Just as no two Kroger customers are alike, no two 84.51° associates are alike. We understand the importance of fostering an inclusive culture: to encourage our associates to bring their authentic selves to work – embracing who they are and celebrating what they can become.

We continually strive to ensure 84.51° is a place where all people feel like they belong, are respected and valued regardless of who they are, where they are from and what experiences they’ve had. By meeting our 3-year D&I roadmap goals and commitments, we will continue our journey towards becoming a destination for diverse, driven, and authentic minds.

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