Programmatic Media Buyer - Kroger Precision Marketing at 84.51°

KROGER PRECISION MARKETING – PROGRAMMATIC BUYER CINCINNATI/CHICAGO 

Kroger Precision Marketing (KPM) powered by 84.51°, is a leading retail media advertising solution. KPM closes the loop between media exposure and store sales by using first-party purchase data to make brand advertising more addressable, actionable, and accountable. Launched almost three years ago, we have activated campaigns for over 1000 brands. Our vision is to become the preferred media company for advertisers by creating a more accountable media supply chain that increases the effectiveness of investment dollars. We are a growing team of passionate and talented analysts, data scientists, marketing consultants, and media strategists who are committed to transforming the media industry.

 

RESPONSIBILITIES

 Kroger Precision Marketing (KPM) enables brands to deliver relevant messages, offers and experiences through direct-to-consumer communications through digital advertising and in-store activation. As a PROGRAMMATIC MEDIA BUYER you will oversee the buying, reporting and optimizations of our programmatic campaigns.  The ideal candidate has strong programmatic digital experience being hands on keyboard in programmatic ad technology platforms, but also leading overarching campaign performance, strategy, and planning.   In this role, you will work closely with the Lead, Programmatic Buyer ensuring campaigns are executed flawlessly and delivering/exceeding campaign goals and KPIs.   This candidate should have experience working with both DSPs and SSPs.

 

This job will focus on several key initiatives:

  • Programmatic Media expert with ability to oversee, optimize, and flawlessly manage a high volume of campaigns within programmatic platforms, SSPs, and ad servers. Ensuring KPIs are met and recommendations are made to enhance performance as needed.
  • Responsible for partnering with the programmatic lead buyer in developing programmatic media best practices, channel learnings, benchmarks, testing roadmaps, and case studies for the KPM portfolio.
  • Client facing to report on KPM’s campaign strategy, performance, campaign troubleshooting and key recommendations for future campaigns.
  • In charge of holistic programmatic campaign performance inclusive of oversight in reporting from weekly pacing to final media metrics wrap report.
  • Programmatic planning and buying experience, buying inventory across open exchange as well as securing and implementing private marketplace and guaranteed deals working with both publishers and exchanges.
  • Actively troubleshoot campaigns bringing forth proactive recommendations to ensure flawless execution and impactful results.
  • Ability to learn & manage campaigns within platforms outside of programmatic, inclusive of paid social and paid search with support from the Lead Buyers.
  • Subject matter expert for our core solutions both internally and externally – continually evaluating the industry landscape, staying current on competitive research and providing industry updates to the team lead.

 

QUALIFICATIONS, SKILLS & EXPERIENCE

The right person will thrive in a fast-paced environment and must possess the following:

  • Bachelor’s degree in advertising, marketing, related field or the equivalent combination of education and experience
  • 3+ years of programmatic media experience working in an agency or publisher setting
  • Knowledge of key DSPs inclusive of Google, TheTradeDesk, Adobe, MediaMath, DataXu and more
  • Knowledge & experience working with top supply side partners (Index Exchange, Pubmatic, Google Ad Exchange, etc.) & media supply chain.
  • Moderate experience in buying all channels programmatically from display, search, social, audio, and video.
  • Strong knowledge of 1st & 3rd party measurement, fraud, and brand safety solutions.
  • Familiarity with media buying platforms, ideally Media Ocean and Prisma.
  • Strong interpersonal and communication skills
  • Strong analytical and problem-solving skills
  • Excellent verbal, written, presentation, people, and diplomacy skills are required
  • Experience working with media trading desks, agencies, and exchange partners.
  • Initiative, detail orientated, strong analytical and decision-making skills
  • Ability to work in a collaborative environment
  • Ability to manage multiple projects, work under pressure, and adapt to sudden changes in the work environment
  • Proactive approach, demonstrated by:
    • Providing regular project timeline and budget updates to team/supervisor
    • Anticipating potential problems and obstacles to project success, communicating concerns and potential solutions with team
  • Able to review results and performance of paid media campaigns based on predetermined success indicators, determine effectiveness and report back to client

 

 

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