Kroger Precision Marketing (KPM) powered by 84.51°, is a leading retail media advertising solution. KPM closes the loop between media exposure and store sales by using first-party purchase data to make brand advertising more addressable, actionable, and accountable. Launched almost three years ago, we have activated campaigns for over 1000 brands. Our vision is to become the preferred media company for advertisers by creating a more accountable media supply chain that increases the effectiveness of investment dollars. We are a growing team of passionate and talented analysts, data scientists, marketing consultants, and media strategists who are committed to transforming the media industry.
As a Director Media Execution Campaign Management, you are responsible for leading and delivering work and team in support of Kroger Precision Marketing and the 84.51° vision and goals at a team/function level. You will align the right resources to Kroger Precision Marketing campaigns and provides support/guidance to team members in day-to-day decisions. You will work cross functionally with all teams to support and deliver against media objectives. In addition, the Director drives the career goals of team members by challenging, actively listening, and connecting individuals to the right opportunities. To be successful you must understand the ever-changing industry landscape as we deliver on our promise to become the industry’s preferred media company.
Responsible for leading the end to end execution strategy of Kroger Precision Marketing Media campaigns for both onsite and offsite channels
Leads a team 8-10 of campaign manager ensuring they are successfully executing all tasks post-sales through delivery on media campaigns
Identifies and solves for barriers with cross functional teams to ensure long term success
Identifies and partners with the product solution team to develop industry leading innovation that evolves our marketplace position
Independently create solutions and solve open-ended and/or complex problems using existing Campaign Management tools/systems (or identify possible new tools), analyzing both successes and failures. Evaluate the business impact and develop implementation and training plans.
Responsible for building internal/external client/stakeholder relationships at a senior level and developing strategies and plans for clients. In addition, partners with team members in engaging their clients and mitigating issues.
Proactively identify ways and drive alignment across internal teams for establishing ways of working, processes/key tasks, streamline the campaign flow and enforcing guidelines
People Management: Responsible for managing a diverse team of campaign managers; recruiting, training, developing, coaching, and inspiring others
QUALIFICATIONS, SKILLS, AND EXPERIENCE:
Bachelor’s degree required
7+ years of direct media experience managing execution of targeted marketing communications and/or related projects
Strong Media Experience with ad tech, publisher, agency, or retail, preferred
3+ years of leading a team of 4 or more, In-depth people management experience, required
Direct Mail and Digital Media Marketing experience including optimization, tagging, and programmatic. Working in ad platforms
Strong knowledge and working experience in digital media operations for both owned and operated and offsite tactics
Collaborative, energetic, works well with others
Works well under deadlines, sometimes tight deadlines
Project management experience
Strategic thinking and problem solving
Strong communication, organization, prioritization and attention to detail